Creative Directions 2025

'CTRL + SHIFT'

Wednesday 6 - Thursday 7 August 2025

Location

In 2025, Creative Directions explores the theme of "CTRL + SHIFT”. In a moment marked by accelerating technological change, anxieties about potential impacts of AI, political uncertainty, and cultural transformation, “CTRL + SHIFT” invites us to consider how power and control operate in media systems and how shifts can be enacted through creative, critical, and collective action. “CTRL + SHIFT” is a call to remix, reboot, and rewire how we think about media, culture, and the futures ahead.

Run by the School of Media, Film and Journalism, Creative Directions is an annual festival of ideas and industry know-how exploring critical issues shaping the contemporary media, cultural and communications industries. #CreativeDirections.