Television Weather Presenters as Climate Communicators
Climate Communicators is the MCCCRH's flagship program and partners with television weather presenters to include climate information in their weather segments. By avoiding advocacy and letting the facts speak for themselves, Climate Communicators examines city-level climate trends to help audiences understand the local implications of a global phenomenon. With television remaining the single largest source of news and weather for Australians, the program reaches hundreds of thousands of people with each broadcast.
Following a successful launch in Melbourne on the ABC & Seven Network in May 2018, Climate Communicators expanded into Queensland in April 2019. The ongoing Victorian and Queensland programs of Climate Communicators receive advice and guidance from a panel of climate communication, media and meteorological experts.
Source: Chris Hopkins, The Age
The program was born from the results of the Australian Weather Presenter Survey which found that 71% of Australian weather presenters said they would be comfortable using climate graphics in their reporting. Similarly, the MCCCRH's 2018 survey of capital city television audiences found that there was a parallel desire from audiences for television-based climate information from trusted sources such as weather presenters.