Television Weather Presenters as Climate Communicators
Climate Communicators is the MCCCRH's pilot program and partners with television weather presenters to include climate information in their weather segments as a way of localising climate change information for television audiences. By avoiding advocacy and letting the facts speak for themselves, the program sees presenters deliver factual and easy to follow climate graphics on a regular basis.
While many people believe that new media has entirely shifted news and weather consumption patterns, television remains the single largest source of news and weather for Australians. As such, the MCCCRH surveyed both television weather presenters and their audiences to evaluate the demand for climate information. The first survey of every weather presenter in Australia was completed in June 2017 and found that 71% of respondents reported being comfortable with using climate graphics in their reporting on TV. Similarly, the MCCCRH's 2018 survey of capital city television audiences found that there was a desire for television-based climate information from trusted sources such as weather presenters.
Based on these promising results, Climate Communicators was launched on the ABC & Channel 7 in May 2018. Mr Paul Higgins and Ms Jane Bunn now both regularly present climate graphics researched and created by the MCCCRH team and combined, present to around 45% of Melbourne metropolitan television audiences. The program receives advice and guidance from a panel of climate communication, media and meteorological experts. Please click here to read more about the Climate Communicators Victorian Advisory Board.