The 2017 Australian Weather Presenter Survey
This report documents the initial findings of the first Australian weather presenters survey. The survey sought to understand the collective attitudes of the Australian weather presenting community in relation to climate change. Specifically, it aimed to gauge their interest in the possibility of including climate information in their weather presentations. The survey also strove to understand the level of engagement that weather presenters currently have with climate change in both their personal and professional lives.
Key findings of the report include very strong trends in the following areas:
- 97% of respondents thought that climate change is happening.
- 76% of respondents thought that climate change that has occurred over the last 50 years has been either ‘largely or entirely’ caused by human activity, or ‘mostly by human activity’.
- 97% of respondents believed that viewers had either ‘strong trust’ or ‘moderate trust’ in them as a reliable source of weather information.
- 91% of respondents were comfortable with presenting local historical climate statistics and just under 70% were comfortable with future local climate projections
- 97% of respondents thought that their audiences would be interested in learning about the impacts of climate change.
For more information please download the full 2017 Australian weather presenter survey here.