Hypnosis Isn't All Hocus Pocus
With over 2 million Australians suffering from anxiety each year, chances are you, or someone that is close to you have encountered this mental health condition.
In fact, many people don’t actually realise that they’re living with or have experienced an anxiety disorder at all. With feelings of worry, nervousness and fear, anxiety can be as elusive as it can be destructive.
And for many, anxiety is just the beginning. Long-term exposure to anxiety can significantly increase the risk of developing further chronic mental and physical health conditions - from depression, to Irritable Bowel Syndrome (IBS), through to the increased risk of illness and infection.
With such significant health and lifestyle impacts, and highly effective treatments being available, why is it that only 40% of those suffering with this condition seek out help?
In short, treatments for anxiety feel inaccessible for many. With the high cost and stigma associated with psychologists, it’s not hard to understand why.
Thankfully, there’s hope.
Mindset, one of the 2017 Generator Accelerator Alumni are committed to solving this problem.
By leveraging the wisdom of leading experts in the field of hypnosis, Chris and Alex Naoumidis, Founders of Mindset, have developed a hypnosis app that sufferers can use anywhere, including in the comfort and safety of their homes.
But if you’re not sold on hypnosis, don’t worry, it’s not all hocus pocus.
With the ever increasing scientific evidence supporting the use of hypnosis to treat chronic health problems, it’s treatment applications are proven to spread further than just anxiety.
By targeting automatic thinking patterns, perception problems and skill deficits, Mindset have developed a scalable hypnosis solution that helps individuals to work through anxiety, IBS, smoking cessation, self-esteem, relationships, weight loss, procrastination and self confidence.
And in this case, scalability = accessibility.
Through the use of pre-recorded hypnosis courses developed in collaboration with experts, Mindset can charge users just $16/month, which is less than 10% of what it would cost for clinical treatment.
The best bit is, customers are loving Mindset.
Having pivoted during the 2017 Generator Accelerator, Mindset have managed to hustle their way to profitability by growing at a whopping 20%+ month-on-month, and securing thousands of paying customers.
But it’s not about the money.
Profitability and financial growth for Mindset means that they are now sustainable, and are forecast to help tens of thousands of people with chronic health problems such as anxiety by the end of 2019.
Chris and Alex are an incredible example of how startups can positively transform people’s lives and have a massive impact in the world.

Featured above: Chris and Alex Naoumidis, co-founders of Mindset. https://www.mindsethealth.com/
Here’s how The Generator Accelerator helped the founders of Mindset;
“The Generator changed our lives. Invaluable advice from the Generator team, high quality mentors and a supportive cohort are a few of the things which made the Generator Accelerator so amazing.
The Generator helped us look much more inwards into why we wanted to start a startup in the first place. It helped us realise that working on something only because we think it's a good idea and not because we care about the problem isn't for us. It helped us make the decision to kill Covet and start working on something we care about, which is why we started Mindset.” - Chris Naoumidis, Co-Founder of Mindset.
If you’re ready to change the world too, the timing is perfect. The 2019 Generator Accelerator applications are now open!
If you’re wondering how our Accelerator can help you, get more info here, come to our female founder info night, or why not just apply now via THIS link.