Metrics for Research Investment Seminar by Michael Lee

19 February 2019

Michael Lee from Meat and Livestock Australia (MLA) made a special trip to Melbourne to share his industry experience with the GRIP Cohort. Of particular interest to the students was how to pitch your research to a commercial party.

Key considerations discussed included clearly understanding what you are trying to achieve and how this could generate a return on investment.

In his presentation, Michael detailed the elements of Business Model Canvas: namely value proposition, understanding the problem to ideate/testing solutions and interpreting insights to inform innovation. Other topics included Cost Benefit Analyses, commercial R&D considerations and future trends, specifically #snackification.

Michael concluded with highlights from the MLA GRIP projects from the perspective of digitalisation and improved customer personalisation experience.