Community attitudes on climate issues

The way we think is critical to social change. Therefore, understanding what and how people think at local, national and international scales sits at the core of our research and directly feeds into the Hub's programs.

We conduct audience segmentation studies to understand the different ways people perceive climate change and the energy transition. This involves looking at values, attitudes, knowledge, behaviour, concern, voting intention and primary media sources consumed. We also investigate how different audiences and communities engage with climate and energy messaging, looking at who they trust, and the type of messages that resonate.

Please see below for the latest analysis conducted across: