Professor Stephan Ludwig

Monash Business School

A Professor of Marketing at Monash University, Stephan is a world-renowned academic expert on marketing communications, digital marketing, and unstructured data analytics.

Before joining Monash, he taught at top universities across the world and directed several academic and business academy programs such as the Master of Digital Marketing and the Unilever Business Academy.

Prof Ludwig is on the editorial review boards of several leading academic journals in marketing and retailing and an invited reviewer across all top-tier journals in marketing, information systems, and strategy. He is the chair for the Marketing Theory Track at the European Marketing Academy Conference (EMAC) and chaired the Digital Marketing Track for the Australian & New Zealand Marketing Academy Conference (ANZMAC).

For his research, he closely cooperates with a range of Fortune 500 companies as well as exciting start-ups. His research is published in the world-leading journals of marketing and information systems and covered in popular outlets like the Harvard Business Review.

Contact details

Email: stephan.ludwig@monash.edu
Campus: Caulfield location
LinkedIn profile