Seminar: Sustainability in an Age of Uncertainty
A free public event brought to you by BehaviourWorks Australia and the Department of Marketing at Monash University
Topic
Recent and unexpected global events such as Brexit, the election of Donald Trump and subsequent US withdrawal from the Paris Climate Change agreement have left many wondering what the future holds for sustainability initiatives. Yet despite such global volatility, there has been an upward trajectory of businesses not only taking responsibility for sustainability actions, but leading endeavours too.
In this seminar, professors Pierre McDonagh (University of Bath) and Andrea Prothero (University College Dublin) will consider the sea change relationship between business and various stakeholders over the past 40 years and argue that a future for sustainable business initiatives actually remains bright.
They focus specifically on the dynamic relationships between the micro and the macro, and explore behaviour change for the (ecological) common good in a broader context than the traditional focus on the individual household commonly seen within social marketing.
Event Details
- Date:
- 17 July 2017 at 5:30 pm – 6:30 pm
- Venue:
- Telstra Conference Centre, 242 Exhibition St, Melbourne
- Cost:
- Free
- Categories:
- General
Description
A free public event brought to you by BehaviourWorks Australia and the Department of Marketing at Monash University
Topic
Recent and unexpected global events such as Brexit, the election of Donald Trump and subsequent US withdrawal from the Paris Climate Change agreement have left many wondering what the future holds for sustainability initiatives. Yet despite such global volatility, there has been an upward trajectory of businesses not only taking responsibility for sustainability actions, but leading endeavours too.
In this seminar, professors Pierre McDonagh (University of Bath) and Andrea Prothero (University College Dublin) will consider the sea change relationship between business and various stakeholders over the past 40 years and argue that a future for sustainable business initiatives actually remains bright.
They focus specifically on the dynamic relationships between the micro and the macro, and explore behaviour change for the (ecological) common good in a broader context than the traditional focus on the individual household commonly seen within social marketing.