Mattias Prilipp

Omnichannel Development Manager, Porsche Cars Australia

Matthias is a sports cars enthusiast and a strong advocate for digital solutions. He possesses a deep understanding of the global automotive industry and has worked for Porsche in Europe, US and Australia. His work is centered around customer-centricity, and he believes in the potential of smart mobility and Omnichannel solutions.

Furthermore, Matthias has successfully led several projects, including product and pricing strategy projects, the rollout of Porsche Connect in the Australian market and the launch of the My Porsche customer portal. He has also been responsible for innovative initiatives such as the Porsche Parking app, a Porsche NFT artwork project, and a trial for a charging app AR project. These endeavors highlight his wide-ranging expertise in the field.His academic credentials in

clude a Bachelor’s degree in Advertising and Market Communication from Germany and a Master’s degree in Commerce from Melbourne, Australia.

In his current position as Omnichannel Development Manager, he is leading a small team aiming to deliver seamless, luxury experiences for Porsche customers and prospects to realise their Porsche dreams whilst sustainably and profitably integrating network partners.