Monash Marketing Business Breakfast: Insights and strategies to chart a path in inclusive marketing

Description

In the ever-evolving business landscape, stakeholders, particularly discerning consumers, demand more than lip service be paid to environmental, social, and corporate governance (ESG).

They want active engagement from the companies they choose to interact with. This is particularly crucial in authentically engaging a diverse consumer base.

At our popular Monash Marketing Business Breakfast event, distinguished keynote speakers will share how their leading companies are successfully navigating the realm of inclusive marketing, helping you gain invaluable insights and actionable strategies to enhance your own inclusive marketing strategy.

Companies are increasingly practising inclusive advertising, product design and channel adjustments. They aim to not just meet their ESG objectives, but establish deeper connections with stakeholders. But they also face the challenge of balancing diverse stakeholder ideologies while ensuring authenticity prevails over tokenism. Our keynote speakers will share solutions to these challenges and much more.

Keynote speaker

Rennie Freer, General Manager - Marketing, Kmart Australia Ltd

Ms Freer’s commitment to customers, creativity and innovation has defined her two-decade journey shaping the marketing, customer and merchandise growth strategies for some of Australia and New Zealand’s most loved brands.

Ms Freer is passionate about the use of insights to create and grow iconic brands, by ensuring they play a unique and compelling role in the lives of their team, their customers and their community.

She has held previous Chief Marketing Officer roles at MECCA, Amart Furniture and Target.

Ms Freer is also a Director and Chair of the Strategy and Innovation Committee for the Kids Plus Foundation, a not-for-profit organisation founded to provide specialist therapy services to children with cerebral palsy and neurodevelopmental injuries.

Andrea Payne, Head of Marketing - Taste Elevation, The Kraft Heinz Company

Ms Payne has been at the forefront of driving transformative change at Kraft Heinz ANZ since she joined the company in April 2021. She is dedicated to shaping the future of food with products that are good for consumers, communities and the planet.

Ms Payne’s focus on driving a culture of creativity and innovation within her team is complemented by a passion for Diversity, Equity and Inclusion initiatives.

She has held senior marketing roles at Carlton United Beverages, Asahi and 7-Eleven, where she was responsible for numerous innovative product and packaging launches as well as award winning creative campaigns.

Hilary Badger Executive Creative Director, Ogilvy Melbourne

Ms Badger is a key part of the creative leadership at Ogilvy, which is one of Australia’s biggest, and the world’s most enduring, agency brands.

She is an exceptionally rare breed, being one of few women to creatively lead an agency in Australia. As a leader, she is both driven and humane, with a clear mission to support other women to succeed in creative industries.

Since 2000, Ms Badger has worked in advertising in Australia and New Zealand, in almost every category imaginable, from cars to chocolate, government to underwear. And while she has made advertising her life professionally, she also found time to squeeze in a side-hustle as a best-selling children’s author.

In commercial creativity like publishing and advertising, Ms Badger has found the perfect merger of ideas and business. Because like a novel, a brand without a compelling human story is shallow and forgettable. And a story is invisible without an audience who wants to buy in.

Our MC for this event will be Westpac Executive Manager, Financed Emission and Disclosures and Monash Business School alum, Laura Mattiazzi.

The quality Monash Marketing Business Breakfast event series has been hosted by the Monash Business School Department of Marketing for more than 15 years.