Love the Fan, Win the Game podcast
Venture inside the multi-billion dollar
business of sport.
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Australian sport is a $50 billion industry. How do competitions, brands and athletes get a slice of that pie?
Brigette McGuire has spent over twenty years inside the sporting world, from grassroots clubs to global brands and broadcast deals.
In this new series Brigette will introduce you to the marketers, athletes and executives shaping how we watch, play and feel about the game.
You'll learn what every sports marketer already knows: If you love the fan, you'll win the game.