"Marketing became more than theories and frameworks": Tony Palmer award winner

29 June 2021

Georgie Wildoer

From travelling the world to navigating lockdown, Georgie Wildoer has spent her double degree in Marketing and Arts discovering a true "commitment and love of marketing".

As the 2021 winner of Monash Business School's annual Tony Palmer Award for Marketing, Georgie says her time at Monash was "filled with incredible people, opportunities and experiences".

"The highlight in all of these areas was my time spent on the 2020 Marketing Global Study Program. I was given the incredible opportunity to travel across three continents to examine the mechanics of marketing in a borderless world," she explains.

"In terms of life experience, this tour had it bursting from the seams. Where possible, I lived and breathed the respective culture, ensuring that I understood the cultural drivers behind consumer behaviours.

"Marketing became more than theories and frameworks and instead a set of tools to tackle real-life challenges."

Those challenges became very real for Georgie as she arrived back in Melbourne just days before the city was put into extended lockdown. Determined to continue to find opportunities, she concentrated on her capstone unit, Strategic Marketing.

"In the depths of a very lonely and abnormal time, I found solace and reward in the challenge of each new case study and assignment. It was the perfect stage."

Her hard work paid off with a score of 90 at the end of semester one. But she also attributes her overall academic success to the "incredibly smart and hardworking classmates who supported me through my four years at Monash."

"It is also a testament to the shared passion of my teachers and the incredible opportunities that the Monash Marketing department offers," she says.

Now in its 13th year, the Tony Palmer award is presented to a recent Monash Marketing graduate who achieves impressive academic excellence, makes the most of opportunities available by Monash University, shows confidence in applying their knowledge in their emerging marketing career, demonstrates commitment to ‘giving back' to community and shows a keen curiosity and desire to learn.

The judging Panel was Chaired by Industry Advisory Board Chairman Rodney Hannington, Head of Department Professor Peter Danaher and Senior Lecturer Dr Erica Brady.

A consistent theme for all winners of the Tony Palmer Award is their keenness to work in marketing roles in a diverse range of categories and across both for profit and not-for-profit enterprises.

Georgie gained invaluable hands-on experience volunteering for the Mullumbimba Rover Crew, delivering a multi-channel strategy for community engagement for the Rover Plasma Challenge Coordinator for the Australian Red Cross, which resulted in 265 Victorian blood donations, a 57 percent increase from 2019.

Her pro-bono  work was formally recognised in March when she received a 2020 Red Cross Recognition Award for Victoria.

In her final year of  studies, Georgie was offered a highly competitive position at Rail Projects Victoria as part of the two-year Victoria's Big Build Graduate's Program.

"Having now completed three months in the marketing team, my passion for marketing, critical thinking and communications are as strong as ever and I couldn't be happier to be helping to make Victoria a more liveable and sustainable place," she says.