‘It’s about making people’s lives better and easier’: announcing the 2022 Tony Palmer Award winner
2 June 2022
Miranda Park’s university journey may have got off to a bumpy start, but the winner of the 2022 Tony Palmer Award for Marketing certainly made up for it on the home stretch.
“In high school, I only did arts subjects – theatre, literature, history - but I decided to jump straight into a double degree in business and arts, and it was a whole new experience,” Ms Park says.
“I admit when I was doing my first accounting and microeconomics subjects I was wondering if this was really the place for me.”
But she then discovered marketing – and she hasn’t looked back.
“That was the turning point,” Ms Park says.
She says her experiences at Monash Business School taught her how she could use her marketing degree to make positive changes in the world.
“I did a really great internship with the National Disability Insurance Agency (NDIA), helping Australians with disabilities to get support so they can become more independent, and engage socially and economically, creating a better life for thousands of people,” she says.
“That’s the sort of thing I want to be doing in the future - I want the sum of my life to be net- positive.
“For me, marketing is not about convincing people to buy things they don’t need, it’s about making their lives better and easier.”
Ms Park was one of more than 400 students to complete a marketing degree from Monash Business School in 2021. Only a handful were invited to apply for the department’s prestigious annual Tony Palmer award – and just five made it to the interview stage.
“I feel incredibly honoured, and probably a bit surprised too if I’m honest,” she says.
“It’s something I never would have expected when I began my journey at Monash.”
She credits her lecturers and tutors for helping her to discover the joys of marketing.
“They made textbook theories real, and their passion for the discipline is something I greatly appreciated and admired,” she says.
“Even through a global pandemic, Monash continued to support me and grow my commitment to learning.”
As the Tony Palmer award winner, Miranda has earned invaluable one-on-one time with the award’s namesake.
“I’m excited about the opportunity to learn from someone with such a wealth of marketing knowledge and experience,” she says.
Now in its 13th year, the Tony Palmer Award is presented to a graduate who achieves academic excellence, demonstrates a commitment to give back to the community and shows a keen desire to learn.
The 2022 judging Panel was chaired by Industry Advisory Board Chairman John Rizzo,
Head of Department Professor Hean Tat Keh, and Director of Teaching Dr Erica Brady. Mr Rizzo says Miranda was a deserving winner in a crop of talented graduates.
“It was an outstanding group of young marketers who presented as candidates, a credit to the Department of Marketing,” he says.
“Miranda selected a scale-up organisation to develop her marketing skills and she is consistently giving back to help the learning of others.”