Use this tool to help you evaluate data from multiple touch-points in one place. Google Analytics will give you a deeper understanding of your customers’ experiences and enable you to share these insights with others.

Go to the Analytics Help Centre to learn about these topics and much more:

• Managing and configuring
• Setting up analytics
• Accounts and users
• Reporting and analysing

You can find out how to use Google Analytics by contacting University Marketing and Communications (UMAC).

Help and support