Competition policy, collusion and artificial intelligence
This presentation, by Associate Professor Rob Nicholls of the University of New South Wales, will address a relatively new challenge for Australian competition policy: the use of algorithmic pricing, where sellers employ artificial intelligence that autonomously learns to adjust prices.
AI-based pricing can be problematic because, while it may increase the likelihood of parallel pricing by competitors, and may even in some cases facilitate cartel conduct, it is not at this stage precisely clear how algorithmic pricing is to be governed by the Competition and Consumer Act.
A/Prof Nicholls will discuss the relevant legal principles as well as the uncertainties and challenges raised by these technology-driven developments.

Associate Professor Rob Nicholls, University of New South Wales (UNSW) Business School.
A/Prof Nicholls is an associate professor in regulation and governance at UNSW Business School and a visiting professional fellow at University of Technology Sydney Law. His research interests focus on competition policy, the regulation of networked industries, and the financial services sector, with an emphasis on the effects of technology. He has had a 30-year career specialising in competition, regulation and governance. His first degree was in electronics and communications engineering from the University of Birmingham, and he was awarded a PhD and MA by UNSW Sydney. A/Prof Nicholls is an accredited mediator and was Australia’s Independent Telecommunications Adjudicator from 2012 to 2020.
Co-hosts
Prof Chongwoo Choe (Centre for Global Business (CGB) and Dr Mel Marquis (Faculty of Law)
Organised by
The Centre for Global Business (CGB), Monash Business School and the Centre for Commercial Law and Regulatory Studies (CLARS), Monash Law School.
Co-organisers
Co-organised by A/Prof Zhijun Chen (CGB) and Dr Chengsi Wang (CGB)
Event Details
- Date:
- 13 May 2022 at 2:00 pm – 3:30 pm
- Venue:
- Room HB40, Level B, Building H, Monash University Caulfield campus
- Categories:
- Digital Lab; Global Business
Description
This presentation, by Associate Professor Rob Nicholls of the University of New South Wales, will address a relatively new challenge for Australian competition policy: the use of algorithmic pricing, where sellers employ artificial intelligence that autonomously learns to adjust prices.
AI-based pricing can be problematic because, while it may increase the likelihood of parallel pricing by competitors, and may even in some cases facilitate cartel conduct, it is not at this stage precisely clear how algorithmic pricing is to be governed by the Competition and Consumer Act.
A/Prof Nicholls will discuss the relevant legal principles as well as the uncertainties and challenges raised by these technology-driven developments.

Associate Professor Rob Nicholls, University of New South Wales (UNSW) Business School.
A/Prof Nicholls is an associate professor in regulation and governance at UNSW Business School and a visiting professional fellow at University of Technology Sydney Law. His research interests focus on competition policy, the regulation of networked industries, and the financial services sector, with an emphasis on the effects of technology. He has had a 30-year career specialising in competition, regulation and governance. His first degree was in electronics and communications engineering from the University of Birmingham, and he was awarded a PhD and MA by UNSW Sydney. A/Prof Nicholls is an accredited mediator and was Australia’s Independent Telecommunications Adjudicator from 2012 to 2020.
Co-hosts
Prof Chongwoo Choe (Centre for Global Business (CGB) and Dr Mel Marquis (Faculty of Law)
Organised by
The Centre for Global Business (CGB), Monash Business School and the Centre for Commercial Law and Regulatory Studies (CLARS), Monash Law School.
Co-organisers
Co-organised by A/Prof Zhijun Chen (CGB) and Dr Chengsi Wang (CGB)