Monash Marketing Business Breakfast: How to communicate your brand value to an increasingly fragmented market

Description

Businesses and consumers have recently been battered by the impact of bushfires, COVID-19 and floods, including the floods that have swept Victoria, NSW, Queensland and WA in recent months.

Collectively, the associated costs exceed $393 billion, with:

·         The 2019/2020 Black Summer fires estimated at $78 - $88 billion

·         Pandemic-related costs exceeding $291 billion

·         The current spate of flooding costing at least $14 billion

Against a backdrop of record successive interest rate rises by the Reserve Bank of Australia, rising inflation, stagnating wage growth and the increasing talk of recession, business and consumer sentiment is bleak.

So, as a business how do you communicate your brand value to a market that is fatigued, fragile and fragmented? How do you reach a market that has stopped listening?

Join Monash Business School’s Department of Marketing, and our event MC Laura Mattiazzi, at our next Monash Marketing Business Breakfast. This quality event series has been hosted by the Monash Business School Department of Marketing for more than 15 years.

You will hear from three highly respected speakers who will share insights on a highly emotive topic.

Keynote speakers

Joe Calafiore, Chief Executive Officer at Transport Accident Commission (TAC)

Kelvin Jewel, Director, Kelvin Jewell Consulting

Brigette McGuire, National Lead, Child Safe Business Initiative, Australian Childhood Foundation

Registration

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