Marketing
Marketing
Engaging an audience. Creating a brand identity. Selling a product. From popular programs to society-changing research, we have the innovation to inspire you.
Peers versus experts – Whose opinion do we value more?
New research from Professor Hean Tat Keh explains when and why consumers rely on online peers versus expert reviews.
From architecture and design to marketing
Izabela Taseski found that a Marketing degree worked with a number of her interests and she has built a wonderful career.
About us
We take pride in our expertise across the marketing spectrum with specific strengths in advertising, branding and marketing communications; business-to-business and strategic marketing; retailing and services; and social marketing.
Our research
Our researchers employ a range of dynamic methodologies and approaches. Some use existing data to explore different dimensions of a topic, while others gather new data using a variety of cutting-edge innovative methods.
Our people
We have a strong reputation which is founded on our wide-ranging research methodologies, research publications and teaching expertise.
Marketing study options
Marketing is a dynamic and complex industry with many facets. We offer a range of ways to study marketing at the undergraduate and graduate level at different campuses.