Marketing
Gimme a gimmick: deep down, we are all novelty shoppers
‘Gimmicky’ or imaginative retail display is a cost-effective way to enhance customers’ purchase behaviour, increase product sales and boost return on investment.
From architecture and design to marketing
Izabela Taseski found that a Marketing degree worked with a number of her interests and she has built a wonderful career.
About us
We take pride in our expertise across the marketing spectrum with specific strengths in advertising, branding and marketing communications; business-to-business and strategic marketing; retailing and services; and social marketing.
Our research
Our researchers employ a range of dynamic methodologies and approaches. Some use existing data to explore different dimensions of a topic, while others gather new data using a variety of cutting-edge innovative methods.
Our people
We have a strong reputation which is founded on our wide-ranging research methodologies, research publications and teaching expertise.
Marketing study options
Marketing is a dynamic and complex industry with many facets. We offer a range of ways to study marketing at the undergraduate and graduate level at different campuses.