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Be part of research that's influencing business thinking around the world. Find out how you can push the boundaries and who will be inspiring you.
Monash Business School's world-class research and analysis addresses some of the world’s most complex challenges and finds meaningful and sustainable solutions. Read about our impact.
Whether you want to catch up with old classmates or access emerging talent, find out how you can stay connected.
Our reputation goes beyond our rankings. We work with the best to transform ground-breaking ideas into positive change. Find out more about Monash Business School
Engaging an audience. Creating a brand identity. Selling a product. From popular programs to society-changing research, we have the innovation to inspire you.
Online retailers use ‘live’ cues to sway our purchasing decisions – but which ones are more effective? Senior lecturer Dr Yongfu He and Head of Department, Professor Harmen Oppewal discuss their findings.
The Monash Business Behavioural Laboratory is hosting a free one day symposium on the developments in eye-tracking research and its applications.
Our strength lies in the social impact of our marketing research, from challenging the exploitation of women in advertising, to understanding the impact of digital consumerism.
We traverse global trends. Identify best-practice. Engage in rigorous marketing research. It’s what’s behind our 35-year track record of helping Australia’s largest retailers innovate and thrive.
Price elasticity, cost-per-lead, A/B testing. Marketing can seem like a foreign language. Check out our handy list of marketing terms, buzzwords and acronyms – and find out what they really mean.
Our researchers are at the forefront of industry trends. We inspire and support brands to flourish. And we’re dedicated to doing the same for you.