Marketing

Winner of the 2022 Tony Palmer Award in Marketing
This year’s Monash Business School Tony Palmer Award winner is using her fast-growing marketing skills and natural talent to make positive changes in the world.

From architecture and design to marketing
Izabela Taseski found that a Marketing degree worked with a number of her interests and she has built a wonderful career.

About us
Led by Professor Hean Tat Keh, we take pride in our expertise across the marketing spectrum with specific strengths in advertising, branding and marketing communications; business-to-business and strategic marketing; retailing and services; and social marketing.

Our research
Our researchers employ a range of dynamic methodologies and approaches. Some use existing data to explore different dimensions of a topic, while others gather new data using a variety of cutting-edge innovative methods.

Our people
We have a strong reputation which is founded on our wide-ranging research methodologies, research publications and teaching expertise.

Marketing study options
Marketing is a dynamic and complex industry with many facets. We offer a range of ways to study marketing at the undergraduate and graduate level at different campuses.