Marketing
Game on: Harnessing fan rivalry as a force for good
We’ve all heard horror stories about football rivalry spiralling into violence, but our PhD candidate Faisal Mahnashi's research is offering a game plan to transform the cheers and jeers into a catalyst for change.
Award-winner’s ‘creativity with a strategic mindset’
For Lily Gray, adaptability and curiosity are key to building a standout career in retail marketing. As the 2025 Tony Palmer Award recipient, Ms Gray joins an impressive list of Monash marketing graduates recognised for outstanding potential.
About us
Led by Professor Srinivas Sridharan, we take pride in our expertise across the marketing spectrum with specific strengths in advertising, branding and marketing communications; business-to-business and strategic marketing; retailing and services; and social marketing.
Our research
Our researchers employ a range of dynamic methodologies and approaches. Some use existing data to explore different dimensions of a topic, while others gather new data using a variety of cutting-edge innovative methods.
Our people
We have a strong reputation which is founded on our wide-ranging research methodologies, research publications and teaching expertise.
Marketing study options
Marketing is a dynamic and complex industry with many facets. We offer a range of ways to study marketing at the undergraduate and graduate level at different campuses.