Our researchers employ a range of dynamic methodologies and approaches. Some use existing data to explore different dimensions of a topic, while others gather new data using a variety of cutting-edge innovative methods.
The Australian Consumer and Retail Studies (ACRS) research unit assists retail and services organisations seeking to better understand consumers, traverse global trends, identify best-practice, or employ marketing as a source of competitive advantage.
Our department's seminar series provides an environment in which research ideas are exchanged, discussed and critiqued.
Our research is guided by a simple but powerful principle: to advance the discipline of marketing through innovative methodologies that improve our understanding of marketing and its wider social implications.