Message from the Head

Professor Harmen Oppewal

With over 40 years of thought leadership in marketing and the first university to teach marketing in Victoria at tertiary level, we are proud of our heritage and brand.

We take pride in our expertise across the marketing spectrum with specific strengths in advertising, branding and marketing communications; business-to-business and strategic marketing; retailing and services; and social marketing.

We believe that marketing is the key driver to deliver and optimise an organisation’s brand promise.

We do this by:

  • committing to high quality research; and
  • attracting and developing highly talented marketing students who graduate to apply their craft, passionately and ethically.

Professor Harmen Oppewal
Head of Department