Research expertise

We explore a wide range of research topics in marketing. Our primary research strengths are:
  • Consumer Behaviour
  • Brand Management and Marketing Communications
  • Services Marketing, Retailing and Tourism
  • Marketing Strategy and Industrial Marketing
  • Marketing Research Methodology
  • Social and Not-for-profit Marketing

Our research findings in these areas have been published in the leading marketing journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, International Journal of Research in Marketing, and Journal of Service Research.

Our researchers are highly skilled in a dynamic range of research methodologies and approaches. These include experimental methods, econometrics and empirical modelling, quantitative and survey research, and qualitative research. In particular, several researchers conduct behavioural research in the field, in online settings and in our state-of-the-art Monash Business Behavioural Laboratory.

Collaboration is important to our researchers, not only within the department but with researchers from other areas in Monash Business School and Monash University, as well as with highly regarded institutions around the world.

An overview of the department's research publications, citations, h-index and individual academic staff profiles is available in the department Google Scholar page.