Our active researchers have a variety of areas of interest. They also supervise our PhD students.
|Dr Erica Brady|
Theory construction, Measurement, Market orientation, Not for profit marketing.
Dr Yimin Cheng
Dr Angela Cruz
|Professor Tracey Danaher|
Services marketing, Health care marketing and Media planning, including Service quality and Satisfaction, Economic and social outcomes of services, Relationship development, Co-creation in service contexts, Advertising research.
|Professor Peter Danaher|
Marketing models, Advertising effectiveness, Television audience measurement, Services marketing, E-commerce.
|Dr Sophie Feng|
B2B-Services marketing, Econometric modelling of CRM, Direct marketing, New product diffusion, Pricing, Not-for-profit marketing
Dr Luke Greenacre
|Dr Samir Gupta|
Business to business marketing, Strategic marketing management, E-business strategies, Performance measures and Marketing in network organisation, Macromarketing (issues, climate, water).
|Dr Yongfu He|
Consumer behaviour in online auction, Consumer learning, Pricing and promotional strategies. My research methodology is quantitative.
|Associate Professor Jasmina Ilicic|
Branding (Phonology in Brand Names, Brand Authenticity, Co-Branding, and Consumer-Brand Relationships) and Advertising (Spokespeople and Celebrity Endorsers).
|Associate Professor Colin Jevons|
Branding, Sustainability, Communications (publishing, political marketing, teaching and pedagogy, e-communications, international).
Professor Hean Tat Keh
|Dr Junzhao Ma|
Empirical microeconomic research, Choice modelling.
|Professor Felix Mavondo|
Marketing orientation, Resources and capabilities, Relationship marketing, Corporate branding, Tourism.
|Dr Bora Min|
Consumer novelty seeking, Effects of perceived control on consumer behaviors, Effects of self-awareness on product engagement, Consumers' online review/rating behaviors
|Associate Professor Fiona Newton|
Consumer psychology, Behaviour change communication, Health promotion, Sustainability.
|Professor Harmen Oppewal|
Consumer decision making, Choice modelling, Retail marketing, Leisure and urban planning, Retail location, Assortments, Branding, Store atmosphere, Research methods.
|Dr Davide Orazi|
Social marketing and narrative theory.
|Dr Pingping Qiu|
Consumer psychology, Self-concept in consumer behaviour, Emotions, Green marketing
|Dr Stephen Saunders|
Services marketing, Consumer decision making, Marketing to poor consumers, Multivariate analysis.
|Dr Gerri Spassova|
Consumer behaviour, Information processing, Choice, Judgement and decision making.
|Associate Professor Srinivas Sridharan|
Market orientation, Organizational learning, Sales force management, New product development, B2B relationships, Marketing and developing countries (Sustainability, Poverty, Entrepreneurship), Marketing and Public Policy (e.g. product safety and consumer literacy).
|Dr Stanislav Stakhovych|
Marketing models, Online retailing, Customer base analysis, Spatial models in marketing, Bayesian methods.
|Dr Satheesh Seenivasan|
Retailing (private label brands, store traffic, retail competition, consumer behaviour, pricing). Marketing models (choice models, learning models, dynamic linear models, time series analysis). Macro level factors influencing consumer behaviour (globalization, recession, socio-economic environment).
|Dr Dominic Thomas|
Social Influences in consumer behaviour, Application of choice modelling to policy issues, New product development, Internet marketing, Policy implications of Internet adoption and use.
|Associate Professor Dewi Tojib|
Consumer behaviour, E-commerce, M-commerce, Impact of technology use, Adoption of new technology, Services marketing.
|Associate Professor Yelena Tsarenko|
Consumer psychology, Services marketing.
|Dr Jeff Wang|
Relationship marketing and strategy, Retailing and franchising, Socio-cultural aspects of marketing, Branding.