Why study marketing?

The Department of Marketing is committed to providing an inspiring marketing education and co-curricular experience to all of its students.

We equip you with the skills and knowledge to gain a competitive edge in the industry. We also help you build the confidence to operate in a global environment.

The impact that marketing decisions have on the net worth of a business cannot be understated. Today's employers expect graduates to analyse, reason and solve problems from multiple perspectives. Completion of an undergraduate or graduate degree in marketing, develops those professional attributes. Employers demand these skills of graduates who aspire to senior executive marketing and management roles early in their career.

Marketing career opportunities

Graduates who specialise in marketing will be well qualified to apply for a range of jobs across industry sectors, including healthcare, banking and finance, philanthropy, advertising, infrastructure, retail, sport, market research, law, tourism and education, as well as not-for-profit organisations and all levels of government.

Jobs advertised typically include Digital Strategist, Market Researcher, Brand/Product Manager, Social Media Manager, Marketing Communications Manager, Research and Campaign Analyst, Sponsorship Manager, Sales/Advertising Manager, Events Manager, Media Planner/Buyer and Client Services Manager.

We leverage our industry connections to enhance learning outcomes and employment opportunities for students and graduates. Students can gain exposure to industry through international study programs and work experience as interns or student consultants.

Recognising success and achievement

We celebrate the success of our many excellent students through a range of annual awards.

Global networks

Our international reputation, global partnerships and extensive business networks means that students graduate knowing that their degree is recognised by employers around the world.

Professional recognition