Undergraduate study options

Marketing is a dynamic and complex industry with many facets. It is much more than just advertising or selling. Rather, it is about connecting an organisation to its stakeholders through understanding and servicing their needs. A marketing degree at Monash Business School blends a core business grounding with areas of specialisation – equipping you with the skills necessary to make marketing decisions that drive value for any organisation.

Where will it take you?

Whether we realise it or not, marketing touches every aspect of our daily lives. Graduates who specialise in marketing will be highly qualified to carve out a career across an unlimited number of industry sectors.

Gain employment in a range of roles such as:

  • Brand/product assistant manager
  • Campaign analyst
  • Chain analyst
  • Client services facilitator
  • Digital marketing coordinator
  • Digital strategist
  • Inventory and supply
  • Market researcher
  • Marketing consultant
  • Marketing coordinator
  • Media planner/buyer
  • Social media coordinator

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Clubs and societies

Monash Marketing Students' Society

MMSS is renowned for its Marketing Industry Development Scheme (MINDS), an industry-focused initiative that aims to bridge the gap between university and employment for its valued members.

Learn more