Theory and research in marketing is an important aspect of the discipline that includes investigating the consequences of managerial and consumer action on society. More broadly, it includes research into the consequences flowing from how entire marketing systems and ideologies are organised in an economy.
Our research into social marketing tackles large social problems such as poverty, health, sustainability and economic crises. It includes work done in advanced as well as developing economies.
Key areas of research under this theme include:
- consumer culture
- consumer regulations
- consumption restrictions
- ethics and responsibility
- market alienation
- product safety
- quality of life
- social exclusion
Our research in social marketing has been published in several A* and A ranked journals.