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Understanding the ever-changing issues and priorities facing businesses is an important role of a world-class university. The long standing Industry Advisory Board is our commitment to identifying and addressing these issues.
Comprising of senior executes from across a range of industry sectors, our Board offers commercial value and business orientation. It provides input, guidance and support to the department as it implements its vision and strategy for the future.
BBus, EMBA (AGSM)
Company Director (ASX, Private Family, Not for Profit)
Nicki has over 20 years' experience working in FMCG marketing, innovation roles and general management roles. She began her career at Nestle as a marketing graduate and has worked leading teams with Cadbury Schweppes, Campbell Arnott's, Kraft, McCain Foods, SPC Ardmona (Food Division of Coca Cola Amatil), and was Group CEO for Powerforce (Powerforce, demoplus and Artel) in positions of increasing responsibility covering categories, products, brands, consumer insight, innovation, sponsorship, communication and consumer services. She has experience across all sales channels and multiple geographies. Roles have included: Vice President Innovation, Cadbury Schweppes Americas Beverages, Marketing Director Australia & New Zealand for Kraft Foods, Marketing & Innovation Director for SPC Ardmona & McCain Foods; General Manager Beverage Marketing for Cadbury Schweppes Australia and Head of Major Donor Partnerships at Australian Red Cross.
Nicki Anderson is highly recognised in the industry for her marketing skills including her Non-Executive Director roles at Select Harvests and Funtastic Limited (ASX listed companies); Mrs Mac's Limited (private family); Prostate Cancer Foundation of Australia and Australian Made Campaign Limited. She is Chair of the Remuneration and Nomination Committee for both Funtastic & Mrs Mac's and a member on all other boards. Above all, Nicki is a passionate, high energy leader who inspires people to achieve more than they thought possible. She is always interested in and respectful of other people's point of view, but will drive the team forward aggressively to deliver results. Nicki’s passion is giving back to her local community, balancing this with travel therapy.
Marketing has been at the cornerstone of her career. Nicki has a passion for people and a thirst for knowledge and is Past Chair of the Department of Marketing Advisory Board, Monash University, providing the connection between industry and academia. Over the last two years Nicki has played an active role, representing industry, in the faculty accreditation by both EQUIS and AACSB and also in the recruitment panel for the Monash Business School.
Chief Marketing Officer
Shalabh Atray is currently the Chief Marketing Officer for Kraft Heinz, Australia. In this role, he is responsible for defining the future strategy, innovations, building core brands and driving disruptive creative work across all categories and brands for Kraft Heinz in Australia. In his two years plus at Kraft Heinz, Shalabh has played a leadership role in crafting a compelling vision for some of the most food and beverage brands in Australia like Kraft, Heinz, Golden Circle, Gravox and Saxa amongst others.
Prior to Kraft Heinz, Shalabh spent 18 years at Unilever across a variety of marketing and general management roles. He has worked on global, regional and local brands that have a footprint across Asia Pacific, North and Latin America. He has also been part of the Global Brand Leadership teams for iconic global brands like Dove and Vaseline.
Shalabh is a winner of Cannes Lion and D&AD awards for creativity for his work in creating iconic marketing campaigns.
Shalabh is a passionate believer in what he calls the bigger purpose of marketing. He believes that marketing has a core role to play in defining future growth strategies of organizations, as marketers should be at the forefront of identifying future trends. He also believes that marketers need to play a more active role in crafting brands that stand for something bigger than themselves. Finally, he also believes that great marketers are those who can connect the dots between the social, economic and business worlds to craft meaningful ideas and brands. He is a passionate believer in inspiring young people in the idea of marketing through these philosophies that help explain the true promise of marketing and marketers.
Managing Director
Rodney has over 25 years of experience working in Australia, Asia, Middle East & Africa, Russia and Ukraine markets with SPRIM a global healthcare consulting firm, Novartis Consumer Health and Kraft Foods (Mondelez). Having lived in China, Singapore and extensive business engagement in the region he has a deep understanding of Australasian Consumers and the Healthcare segment.
My Monash University Marketing Degree has enabled me to pursue a very rewarding career in Food, Nutrition and Healthcare in Australia and throughout Asia. Marketing can make a significant difference to our health and lifestyle through consumer and patient insights. Marketing facilitates the connection between the brand and the science leading to disease prevention, understanding of treatment and helping to ensure compliance to the therapy.
I will strive to build a strong connection between Healthcare in Asia Pacific and the Advisory Board, and encourage industry engagement with Monash Marketing in the broader region.
Rodney is Chair of the Department of Marketing Advisory Board.
Director
Cassie Jai is the founder and Director of redrobinblue a boutique marketing consultancy specialising in strategic qualitative research, ideation and brand planning in the FMCG and retail space.
Over the last 16 years Cassie has worked across Australia and around the Globe in both agency and client side roles as Research Director, Head of Marketing Capability, Strategic Planner, Insights and Innovation Manager.
With a passion for insight and outcome led research she has become an expert in visualising and communicating insights to ensure they stick.
Regional General Manager
Laura, once an overseas student from China, has enjoyed over 20 years banking experience across Asia and Australia.
She worked for Bank of China (China), Dao Heng Bank (now DBS) (Hong Kong) before pursuing postgraduate studies in Finance and Economics in Australia.
She joined NAB from RMIT Graduate school for a 19-year career there to build experiences in multiple sectors, chiefly in property, export trade, food & agribusiness. Laura has been actively dealing with Australian businesses, Asian and China investors on trade and investment opportunities across these sectors. She is multi skilled to look after customer relationships, leading teams and heading up strategic roles.
Laura recently joined Westpac Agribusiness as Regional General Manager to look after a distribution business in Northern Victoria region covering key agricultural corridors in Mildura, Swan Hill, Shepparton, Echuca and Deniliquin.
Laura is passionate about business relationships between Australia and China. She has been actively promoting healthy relationship through business dealings, public engagement, thought leadership developments and social media. She was predominantly featured on front cover by The Australian through its annual drawcard conference The Global Food Forum.
Laura graduated as GAICD from AICD and the Agribusiness program at Harvard Business School. She remains an active Vice-Chair for Food and Agribusiness Committee, Vice President at Aust-China Business Council, Victoria. She is also a member of the Industry Advisory Board at Department of Marketing and guest lectured at Monash Business School on Agribusiness Financing.
BBus(Mktg), MMktg Monash University
Principal and Managing Director, McGuire Marketing
With over 20 years' experience in the sport and entertainment industries, Brigette's understanding of the power of sport to the market is second to none. As Managing Director of McGuire Marketing, Brigette leads a team of sports marketing specialists who deliver growth strategies to increase participation, engagement and revenue in a highly competitive and sophisticated landscape.
"Completing my Master of Marketing Degree at Monash University had an immediate positive impact on my career. It enabled me to put in place a theoretical framework to support my professional experience. Being able to understand sport from a consumer's perspective within the context of an ever changing marketplace has given me a competitive advantage in business."
It is an absolute honour to be Past Chair of the Industry Advisory Board, a collective of industry leading marketers. As Chair, my role was to liaise with the Head of the Department of Marketing to ensure that the Advisory Board is providing strategic insight and industry engagement. In addition to chairing the Board meetings I am particularly involved in the Department of Marketing Business Breakfasts, the Master of Marketing mentoring program and University, Department and academic reviews to support the Department of Marketing.
BBus(Mktg), MMktg Monash University
Chairman Emeritus DDB Group Asia Pacific.
John Zeigler launched the world's first integrated agency in 1986, making him one of the most experienced integrated marketers at a time when everyone was taking the single minded approach to communications. Nearly 30 years on, as Chairman and CEO of DDB Group Asia Pacific India Japan, John leads one of the most successful agency networks in Asia Pacific spanning 26 agencies in 14 countries, and more than 3,200 employees. In 2010 and 2012, under his watch, DDB Group Asia Pacific was awarded Campaign's Creative Network of the Year; he was also named Campaign's Agency Head of the Year in 2010. Additionally, DDB Group Asia Pacific was nominated mUmbrella's APAC Network of the Year for a second consecutive year.
John graduated from Monash with a Bachelor of Business (Marketing), a Master's Degree (MBM) and is Past President of the Monash Marketing Alumni. He has been a member of the Industry Advisory Board since 2004, which he chaired in 2010 and 2011, representing the interests of industry and the university.
In 2013 John was honoured as Global Marketer of the Year by the Academy of Marketing Science along with the Brand Leadership Award at the CMO Asia Awards.
Director of Teaching, Department of Marketing, Monash Business School
Manager, Department of Marketing, Monash Business School
Head of Department of Marketing and Professor of Marketing, Monash Business School
Deputy Head & Director of Research, Department of Marketing, Monash Business School