COVID-19 and the consumer: Shaping our digital experience
The highly successful Monash Marketing Business Breakfast, hosted by the Monash Business School Department of Marketing for more than 15 years, will again be held as a webinar, due to current COVID restrictions in Victoria.
As the COVID-19 pandemic continues, businesses have responded by adapting and innovating to retain and attract customers. Online consumer activity has accelerated amid the move to grow a digital footprint and deliver more meaningful consumer experiences. But are these changes sustainable? Have new consumer behavioural norms been created? Are businesses genuinely committed to change, or is their investment fleeting or marginal?
We invite you to join this timely discussion featuring industry experts:
- Sanj Perera, Partner, Deloitte
- Stephanie Atto, Lead Consulting Researcher, Australian Consumer Retail Studies, Monash University
- Dr Dwayne Crombie, Managing Director, Health Services, Bupa Asia Pacific.
Please note this is a paid event, with an admission cost of $25.
Speakers
Dr Dwayne Crombie, Managing Director, Health Services, Bupa Asia Pacific
Dr Crombie oversees Bupa Australia's health services portfolio. This includes dental, optical and hearing services, Medical VISA and Australian Defence Forces health service businesses and digital healthcare innovation.
Sanj Perera, Partner, Deloitte
Mr Pereraj is a partner in consulting with a focus on customer strategy. He has spent 20 years helping clients develop customer-led strategies, including market segmentation, value pool analysis, pricing and price elasticity and customer-led operating models. He has experience in the energy, superannuation, health insurance, automotive and public sectors.
Stephanie Atto, Principal Consultant, Australian Consumer & Retail Studies (ACRS), Monash University
Ms Atto is with the ACRS research unit, within Monash Business School’s Department of Marketing. She specialises in retail and consumer behaviour research, with a particular focus on shopper trends, market performance and customer satisfaction and experience. At ACRS, Ms Atto is the program lead of The SAT Suite, focusing on providing Australian retail property owners and managers valuable insights into, and understanding of, their relationships with retailers and shoppers.
Webinar Facilitator
Brigette McGuire, Managing Director, McGuire Marketing and Monash Business School Board Member.
Organised by
Monash Business School Department of Marketing
Celebrating 50 years of Marketing at Monash
Event Details
- Date:
- 22 October 2021 at 10:00 am – 11:15 am
- Venue:
- Online
- Register here:
- https://www.trybooking.com/BSUSP
- Categories:
- Marketing; General
Description
The highly successful Monash Marketing Business Breakfast, hosted by the Monash Business School Department of Marketing for more than 15 years, will again be held as a webinar, due to current COVID restrictions in Victoria.
As the COVID-19 pandemic continues, businesses have responded by adapting and innovating to retain and attract customers. Online consumer activity has accelerated amid the move to grow a digital footprint and deliver more meaningful consumer experiences. But are these changes sustainable? Have new consumer behavioural norms been created? Are businesses genuinely committed to change, or is their investment fleeting or marginal?
We invite you to join this timely discussion featuring industry experts:
- Sanj Perera, Partner, Deloitte
- Stephanie Atto, Lead Consulting Researcher, Australian Consumer Retail Studies, Monash University
- Dr Dwayne Crombie, Managing Director, Health Services, Bupa Asia Pacific.
Please note this is a paid event, with an admission cost of $25.
Speakers
Dr Dwayne Crombie, Managing Director, Health Services, Bupa Asia Pacific
Dr Crombie oversees Bupa Australia's health services portfolio. This includes dental, optical and hearing services, Medical VISA and Australian Defence Forces health service businesses and digital healthcare innovation.
Sanj Perera, Partner, Deloitte
Mr Pereraj is a partner in consulting with a focus on customer strategy. He has spent 20 years helping clients develop customer-led strategies, including market segmentation, value pool analysis, pricing and price elasticity and customer-led operating models. He has experience in the energy, superannuation, health insurance, automotive and public sectors.
Stephanie Atto, Principal Consultant, Australian Consumer & Retail Studies (ACRS), Monash University
Ms Atto is with the ACRS research unit, within Monash Business School’s Department of Marketing. She specialises in retail and consumer behaviour research, with a particular focus on shopper trends, market performance and customer satisfaction and experience. At ACRS, Ms Atto is the program lead of The SAT Suite, focusing on providing Australian retail property owners and managers valuable insights into, and understanding of, their relationships with retailers and shoppers.
Webinar Facilitator
Brigette McGuire, Managing Director, McGuire Marketing and Monash Business School Board Member.
Organised by
Monash Business School Department of Marketing
Celebrating 50 years of Marketing at Monash