Monash Marketing Dialogue 2023
Marketers are challenged time and time again on the relevancy, credibility and application of their marketing credentials to ‘growing business’. A criticism that is often used to rationalise why the ‘marketing’ perspective is not typically represented at the board level.
Can marketing meaningfully contribute to business growth? Does it have a leading role in developing product innovation, diversifying markets and growing brand value?
Join Monash Business School's Department of Marketing, our event moderator, John Zeigler (Monash Marketing Industry Advisory Board member and former CEO, DDB), and a panel of industry leaders as they dig deep into the topic ‘Growth through Marketing: C-suite Perspective’ at Monash Marketing Dialogue from 6.15pm to 9.00pm on Thursday 20 April 2023 at The Pavilion, Level 8, Building H, Caulfield Campus, Monash University.
Keynote speakers
Andrew Baxter
Andrew is the Chair of Australian Pork, Deputy Chair of the Sydney Symphony Orchestra, and a Non-Executive Director at Foresters Financial, GrowthOps, BirdDog, Hypetap, and OzHarvest.
He is also a Senior Advisor at BGH Capital and the Adjunct Professor of Marketing at the University of Sydney. Mr Baxter has also held a number of significant board and chair roles at organisations including Deakin Business School, National Basketball League, Lord Mayor's Charitable Foundation, Catch Group and the Communications Council.
Judith Russel
Judith has over 30 years’ experience in Marketing and Customer Loyalty across banking, supermarkets, and the oil industry.
Since joining United Petroleum in 2020, Ms Russell has been promoted to Chief Commercial Officer – Commercial and is responsible for wholesale bulk fuel sales, the Distributor and Dealer network, Fuel Cards and Loyalty.
Gavin MacMillan
Gavin is Managing Director of the Melbourne office of Ogilvy, the world’s largest marketing communications agency, where he leads a team of over 100 advertising professionals working on an array of famous Australian and International brands. His brand and campaign strategies have driven strong returns on investment for many corporations garnering recognition from international effectiveness and creativity juries including nine prestigious Cannes Lion awards.
Mr MacMillan and his team are presently responsible for building advertising and digital experience for many famous Australian and International brands, including AAMI, Cadbury, BP, Hostplus, VISY and many more.
Janette Kendall
Janette is an experienced company director with more than 25 years of board experience across public, private and not-for-profit organisations spanning a diverse range of industries.
She is currently on the board of Vicinity Centres, Tabcorp, Costa Group, KM Property Funds, and Visit Victoria. She is also a past Non-Executive Director of Nine Entertainment, Wellcom Worldwide, AURL (Foodworks), Monash Digital, The Melbourne Theatre Company and the Melbourne International Festival of the Arts.Janette has a Bachelor of Business, Bachelor of Marketing, is a Fellow of the Australian Institute of Company Directors, a Member of Chief Executive Women, Advisor to Youth Activating Youth, and a Mentor at MentorWalks.
Event Details
- Date:
- 20 April 2023 at 6:15 pm – 9:00 pm
- Venue:
- The Pavilion, Level 8, Monash University, Caulfield Campus
- Categories:
- General; Marketing
Description
Marketers are challenged time and time again on the relevancy, credibility and application of their marketing credentials to ‘growing business’. A criticism that is often used to rationalise why the ‘marketing’ perspective is not typically represented at the board level.
Can marketing meaningfully contribute to business growth? Does it have a leading role in developing product innovation, diversifying markets and growing brand value?
Join Monash Business School's Department of Marketing, our event moderator, John Zeigler (Monash Marketing Industry Advisory Board member and former CEO, DDB), and a panel of industry leaders as they dig deep into the topic ‘Growth through Marketing: C-suite Perspective’ at Monash Marketing Dialogue from 6.15pm to 9.00pm on Thursday 20 April 2023 at The Pavilion, Level 8, Building H, Caulfield Campus, Monash University.
Keynote speakers
Andrew Baxter
Andrew is the Chair of Australian Pork, Deputy Chair of the Sydney Symphony Orchestra, and a Non-Executive Director at Foresters Financial, GrowthOps, BirdDog, Hypetap, and OzHarvest.
He is also a Senior Advisor at BGH Capital and the Adjunct Professor of Marketing at the University of Sydney. Mr Baxter has also held a number of significant board and chair roles at organisations including Deakin Business School, National Basketball League, Lord Mayor's Charitable Foundation, Catch Group and the Communications Council.
Judith Russel
Judith has over 30 years’ experience in Marketing and Customer Loyalty across banking, supermarkets, and the oil industry.
Since joining United Petroleum in 2020, Ms Russell has been promoted to Chief Commercial Officer – Commercial and is responsible for wholesale bulk fuel sales, the Distributor and Dealer network, Fuel Cards and Loyalty.
Gavin MacMillan
Gavin is Managing Director of the Melbourne office of Ogilvy, the world’s largest marketing communications agency, where he leads a team of over 100 advertising professionals working on an array of famous Australian and International brands. His brand and campaign strategies have driven strong returns on investment for many corporations garnering recognition from international effectiveness and creativity juries including nine prestigious Cannes Lion awards.
Mr MacMillan and his team are presently responsible for building advertising and digital experience for many famous Australian and International brands, including AAMI, Cadbury, BP, Hostplus, VISY and many more.
Janette Kendall
Janette is an experienced company director with more than 25 years of board experience across public, private and not-for-profit organisations spanning a diverse range of industries.
She is currently on the board of Vicinity Centres, Tabcorp, Costa Group, KM Property Funds, and Visit Victoria. She is also a past Non-Executive Director of Nine Entertainment, Wellcom Worldwide, AURL (Foodworks), Monash Digital, The Melbourne Theatre Company and the Melbourne International Festival of the Arts.Janette has a Bachelor of Business, Bachelor of Marketing, is a Fellow of the Australian Institute of Company Directors, a Member of Chief Executive Women, Advisor to Youth Activating Youth, and a Mentor at MentorWalks.