Sustainable service design: a solution of multimodal mobility eco-system towards to Net-Zero future at Monash Clayton precinct
Sustainable service design: a solution of multimodal mobility eco-system towards to Net-Zero future at Monash Clayton precinct
To meet one of Monash University’s net-zero targets, which aims to make at least 80% of students and staff access the campuses through sustainable transportation by 2030 (Monash University, 2021). This ARC linkage project will provide mobility solutions that contribute to the process of sustainable transition at the Clayton precinct, where the largest and main campus of Monash University is located. Through a comprehensive understanding of Clayton’s commuters, the project will propose innovative and practical service design interventions that leverage sustainable modes of transportation for the Clayton precinct. The essential target of this project is to reduce and zero greenhouse gas emissions from everyday transport through implementing a proposed multimodal mobility eco-system that encourages and shifts commuters’ travel behaviours in the Clayton precinct.
This PhD project will conduct in-depth research on people’s everyday mobility behaviours, examining patterns, preferences, and the underlying factors influencing their transportation choices. The researcher will work closely with stakeholders within the university community, including students, faculty, and staff. This project aims to ensure the proposed design solutions align with the requirements and aspirations of Clayton commuters without making compromises. Using techniques for transportation data analysis, undertaking ethnographic research, and conducting design workshops, the project plans to foster a sense of ownership and collaborative responsibility within the university community to actualise our collaborative and sustainable mobility future.
*Monash University, “Monash University annual report 2021”, 2021. https://www.monash.edu/__data/assets/pdf_file/0004/2914366/Monash-University-Annual-Report-2021.pdf (Accessed Nov 21 2022)
Undertaken with
Supervisor
- Dr Emma Quilty



