Enhancing the passenger experience in bus-based public transport.
Enhancing the passenger experience in bus-based public transport.
Buses play a very important role in public transport by providing a flexible mode of mobility, able to reach urban and suburban areas with less infrastructure requirements than other modes. The project aims at improving user experience in this service by making the most of the industrial design opportunities made available by the transition from the rigid configuration of internal combustion engine vehicles to the more versatile one of zero emission buses.
About Andres Rodriguez Ruiz
Andres Rodriguez Ruiz is an industrial designer, researcher and lecturer with a professional and academic portfolio spanning Singapore, Norway, Colombia, Italy, and Australia. His expertise extends across furniture, product and exhibition design, visual communication and branding, and book publishing, always with a great passion for creativity and innovation.
Andres has been involved in academia for most of his career. Until 2017 he was part of the school of product design in UTadeo, in Bogota, Colombia, where he lectured and researched on product-service system design in sustainable tourism and system-oriented design visualisation. More recently he was part of the Department of Art, Design and Drama in OsloMet, Norway.
His interest in Mobility started early in his career, when he participated, as part of a team, in a competition for the design of the Transmilenio, the BRT system in Bogotá, Colombia. Now, as part of the Monash Mobility Design Lab, he seeks to integrate his diverse experience into improving sustainability in transportation with a user-centred approach. His current research project focuses on the design of passenger experience in the transition from internal combustion to electric buses.
Undertaken with
- Partner organisations
- CDC Melbourne
- Funded by
- Project Spark - Department of Transport of Planning, Victorian Government