Xinyue Song & Lingwen Wang, SAND&SKY Redesign

Through the research on the previous products of this brand, we believe that the wonderful ingredients combined can be used as the selling points to attract a wider range of customers on the international market. Therefore, we select the plant ingredients and chemical elements in the products, and design them in the abstract way... These are the promotion posters of the Pink Clay products and the Emu Apple products, showing a fresh academic visual style of this cosmetic brand.

Xinyue Song & Lingwen Wang, SAND&SKY Redesign

Xinyue Song & Lingwen Wang, SAND&SKY Redesign

Xinyue Song & Lingwen Wang, SAND&SKY Redesign

Xinyue Song, XPA - WOLF OF THE WILLOWS

This is a mini-animation for the XPA beer, which based on my understand of ‘ WOLF OF THE WILLOWS’. It was showed as the background of AR scenes. Convey the brand personality to the audience by showing the character keeps walking in the nature composed scene: Wind, Rain and Insect.

Xinyue Song, Oh man

In another space, rules are different from here, humans are manipulated, enslaved, sold, used...

This animation is meant to remind people to minimize damage to animals, even if they are used to it or don't mean to.