Master of Design 2021

Graduating Mid-Year Showcase

Jiang Xiaoyu

My name is Jiang Xiaoyu. My major is interaction design. What interests me in design is that, to make the product both smart and easy to use, I need to understand what user’s needs are and what technology can do, and acting as a bridge. Each project starts with a simple question. As a designer, when facing new problems, I need to step out of my comfort zone and think about projects from multiple perspectives, such as user interviews, user portraits, and design opportunity points. After all the detailed research and analysis was done, we started to do the output of the UI design. Every time I complete a project, I deepen my knowledge and understanding of the design process: exploration, definition, design, practice. The whole process, from user research to UI designer, gave me the opportunity to use design to understand and solve problems. In order to create opportunities to address frustration, I learned to listen, empathize, and understand the pain points of my users.

Personal Website: jxysddyl.wixsite.com/jumpinow
Email: jxysddyl@126.com

Jiang Xiaoyu, City of Northern Peace

Beijing was also known as Beiping between 1928 and 1949. As ancient the name is, the meaning behind it is far fetching, which stands for City of Northern Peace. Therefore, I would still like to call it today. I have lived in Beijing since I was a child. I am used to the living environment, food, culture and so on in Beijing. Beijing brings together people, cultures, and cuisines from all over the country. In Beijing, you don't have to change yourself to fit in the city quickly. Every city has its own culture. To choose a city is to choose a way of life and an attitude towards life. The color of the picture is mainly red, yellow, blue and green with high purity. I chose to use bright colors for a bright and gorgeous effect, and kept the purity and brightness of each color pretty much the same. The disc is divided into two parts, with the old buildings on one side and the cityscape on the other. Among them, the most distinctive buildings are the Olympic Stadium and the Forbidden City.

Jiang Xiaoyu, Era Type Poster

Miami Beach's Art Deco Historic District consists of more than 800 buildings built between 1923 and 1943. The statue of Leslie on the poster was built in 1937. It is designed in the Art Deo style by renowned architect Albert Anis. Much attention was paid to preserving the original building, which now coexists with modern details. Art Deco is an art style that transits from neoclassicism to modernism. In terms of overall layout, Art Deco attaches great importance to the beauty of symmetry and is keen on the magnificence. However, Art Deco ‘s sculptures and bas-relief tend to be more geometric and simplified from the building facade to the interior space, thus giving it a more modern sense. Common geometric figures are solar radiation shape, trapezoid fold line shape, V shape or inverted V shape, pyramid shape, fan shape, circle, arc, arch and so on. These similar basic modeling elements are an important feature of the decorative arts. Therefore, I used a lot of straight lines, symmetries and geometric figures to express the architectural features of Art Deco style.

Jiang Xiaoyu, Music Festival App - WeVend

We can find Melbourne music festival events, check out informations of the bands or the artists playing, and buy tickets on WeVend. More specifically, the app lets users know in advance what the weather will be like on the day of the festival, and then follow the app's thoughtful tips to take action. In addition, users can learn detailed information about performance venues, the surrounding environment, and book bus services. Wevend also encourages festival organizers to set up a reasonable number of hardware facilities, such as adequate public toilets, adequate food and beverage supplies, stalls for rain gear and souvenirs, and tent rental services. Wevend is a very novice music festival friendly app.

Jiang Xiaoyu, Capstone Project – Omelet Eat

As the saying goes, "food is the first thing". As one of the four basic needs of life, food is an indispensable part of People's Daily life. In recent years, influenced by the pace of life and work, people are more inclined to take away food or eat in restaurants. For the young people born in the 1980s and 1990s, the main consumers of Internet, most of them are not good at cooking, and they need the guidance of recipes to cook at home. For young workers who live alone in cities, even if they want to cook at home, they simply don't have the time or energy to do so. The project aims to make cooking at home a simple task by providing young workers with customized recipes, simple recipe teaching and one-stop fresh delivery services. Ideally, the product will partner with a third-party fresh e-commerce.

Jiang Xiaoyu, Durability Theme – A weather app designed for and Wander

I designed a weather app for Japanese outdoor brand And Wander. Japanese brand AND Wander, founded in 2011, is a young outdoor brand with fashion and function, designed clothing with different line sense and unique thinking. And Wander is at its core "outdoors" and, more specifically, "mountaineering equipment", creating products that are both resistant to the outside world and fun to be outdoors. The brand continues to source the highest quality functional fabrics from suppliers Cordura, Pertex and Schoeller to meet the weather and heat insulation requirements of the garment. In line with the brand concept, I also used different materials as the interface background, and selected high-function technological fabrics such as waterproof and wear-resistant Cordura, windproof and drillproof Pertex, lightweight Dyneema and X-PAC, and soft and water-repellent microfiber Primaloft. In addition, I have selected major clothing colors from And Wander for the overall color style of the app, used RV shapes instead of buttons, painted Oriental ICONS and retro decorative patterns.