Karen Guo
Karen Guo, Cabrini Hospital Children’s Immersive Experience
Working in a team with VaiDehi, this project is to create interactive display contents for a children’s waiting room at an emergency department of a hospital. We came up with a few engaging, fun, simple yet quick activities that can keep running on loop with interchangeable visual characters of different species of fish. The first fish joining activity was used to engage their focus that requires their mental engagement with the screen, and the second activity is the bubble popping activity, which was selected as an engaging but non-cognitive activity, aiming to efficiently reduce children's anxiety during their waiting period.
Karen Guo, HOPE Sparkling Water Branding Design
With a desire to attract attention, to be recognised as a memorable beverage brand, this sparkling water is named HOPE. The main visual element for the label design is a girl who has found water in an oasis, symbolizing the hope that this sparkling water has brought to people.
When creating a branding design for a drink, it’s important to emphasize alluring imagery and colors that draw people in. In this project, I have used dreamy, peachy and warm colours and also graphics such as the juicy-looking fruits to symbolize not just the contents but also the flavors.
