Lei Lei
I enjoy standing upon a hill and watch the birds.
The sunshine brings me so much happiness.
The crisp air in Melbourne constantly reminds me of my hometown.
Being a tree, my life is very simple.
It is all about spending time on things I enjoy and with people I love.
Oh by the way, I design.
Email: wayofleilei@gmail.com
Portfolio: helloleilei.myportfolio.com
Linkedin: www.linkedin.com/in/leileidesign/
Instagram: www.instagram.com/leilei_art_/
Lei Lei, SAYUNA Branding
Key words: Branding, 3D Modelling, Animation
SAYUNA is my favourite fictional brand. This project is to design brand stylescape, packaging, and advertisement for SAYUNA tomato sauce.
This video presents SAYUNA brand guideline and two advertisements.
Lei Lei, LATIGRA Branding
Key words: Branding, Graphic design
In this project I created a fictional boutique hotel called LATIGRA, from its background stories, logo, brand identity, to the collateral branding designs.
This project is one of my favourites. I was given lots of freedom to explore and to establish the whole brand. I'm a person who love nature and animals. While brainstorming, I wanted to incorporate environmental protection into this project. I came up with the idea that this hotel will be located in the jungle where the last Javan tiger was seen. It adds the mysterious charm to it but also it reminds people these precious creatures are disappearing. Is there anything we can do about it?
Lei Lei, PEEK Animation
Key words: Animation, Illustration, Motion Graphic
This video is part two of the project. It includes two animations, the first two episodes of the series "Four Guardians" under the digital media channel PEEK,
"Four Guardians" are four powerful creatures from Chinese mythology. They are Chinese dragon, Qilin, Fenghuang, and Black Tortoise (Xuanwu). People believe that they are benevolent creatures and bring good fortune to the world.
Lei Lei, SAYUNA Cosmetics Advertisement
Key words: 3D modelling, 3D Animation
Who doesn't like SAYUNA?
Another product video under our
favourite brand SAYUNA.