Wenxin Gao
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Wenxin Gao, 'Leadbeater's Possum'
Zoos Victoria is a world-leading zoo-based conservation organisation dedicated to fighting wildlife extinction. They are fighting to protect 27 Australian animals. These species are on the brink of extinction due to a range of threats. A lesser recognised but very real threat to these species is that many Victorians do not know they exist or how they can help.
I decided to choose Leadbeater's Possum and create a short motion piece incorporating this animal. This animation needs to contain a compelling statistic or other critical information about this animal that generates sympathy, and a call to action on behalf of the viewer.
Wenxin Gao, 'byJango'
byJango is a new perfume brand scheduled to launch in Australia in 2024. The aim is for these perfumes to be in demand online and in retail outlets around the world.
The challenge is to stand out in a very competitive marketplace. Each product in the range should have a distinctive emotive appeal, so as to reflect it’s character and individuality.
I was responsible for the packaging and visual design of the fragrance ATARA. According to the materials and the concept, the main element of the packaging and visual design is wood.
Wenxin Gao, 'Darbu'
Darbu is a 2D stop-motion music video animation in a funky and eccentric style. When I analysed the music and the rhythm, I found this music has a main melody, voice and is played by several instruments. Therefore, I designed six characters, each representing each part of the music. It was only with their collaboration with each other that this one complete song was created.
Wenxin Gao, 'Cabrini'
This project aims to create a peaceful, calming environment to help the patients to have a positive, mindful meditation in the hospital. It focuses on consistent and deep breathing with the help of prompts integrated into the visual environment.
Wenxin Gao, 'SCREECH!'
The challenge of this project is to design a visual identity for a brand based on the following stages of abstraction, modification and addition of design and typographic elements. The inspiration comes from an eagle which is provided by the client.