Master of Design 2023

Graduating Mid-Year Showcase

Zicheng (Calvin) Xie

I am a multimedia designer with an unwavering focus on the captivating realms of cinematography and animation. With an unwavering passion for my craft, I infuse each project I undertake with a unique perspective that sets it apart from the rest. My ultimate goal? To create visually compelling content that deeply resonates with audiences. Through cinematography, I aim to capture the essence of every scene, transporting viewers into captivating worlds that ignite their imagination. Dynamic animation is another tool in my arsenal, allowing me to bring life to concepts and stories in ways that leave a lasting impact.
zichengdesignthings.squarespace.com
calvinxiexie@gmail.com
www.linkedin.com/in/calvin-xie-0850ab206/

Zicheng (Calvin) Xie, KUKU

KUKU is a uni brief to design a brand using simple imagery. The goal of the task was to create a brand including its logo, pattern and packaging.

I was given the robin as a starting point and tasked to transform the animal into a functioning brand. The brief specified an abstract take on the animal to create more dynamic images that can capture the audience’s attention on desktop computers as well as on mobile devices.

Over 8 weeks, I have developed a brand that can be used across various platforms and functions. From pattern that can go onto products to interactive logos that is appealing to customers.

Zicheng (Calvin) Xie, 'First Love'

I'm thrilled to share that I created a short film inspired by the Japanese series ""First Love""! I wanted to capture the essence of the series by incorporating its main story, color palette, and soundtrack. By using a similar color palette and soundtrack, I aimed to establish a visual and emotional connection for viewers, paying homage to the original while expressing my own creative vision.

Zicheng (Calvin) Xie, 'Hold me'

I created a lo-fi music video called "please hold me" that evokes childhood memories. It has a somber tone but aims to create a sense of community. The lyrics ""please hold me through the night"" resonate deeply, reminding us of the comfort we felt with our parents. It's a video for anyone longing for simpler times, offering solace through shared emotions.

Zicheng (Calvin) Xie, 'Soul Search'

Our team developed a martial arts action game called Soul Search, suitable for players aged 12 and up. Inspired by Ming dynasty culture, the game features captivating characters and scenes. With a charming cartoonish style similar to Hollow Knight, Soul Search provides an immersive experience. Players help the main character acquire skills and items to overcome obstacles and progress. As the character designer and animator, my role is to bring the characters to life through engaging animations. Collaborating with the set designers, we aim to enhance the game's story and offer players a fun and immersive adventure.

Zicheng (Calvin) Xie, 'In the solitude of distant shores'

I crafted a poignant short film that intimately captures the emotional journey of a student studying abroad. Through careful cinematography, evocative visuals, and a curated soundtrack, the film immerses viewers in the profound solitude experienced in a foreign land. It explores the protagonist's longing for connection amidst unfamiliar landscapes. The actor's nuanced performance and measured pacing evoke empathy and understanding. The film invites reflection on the transformative nature of loneliness in a foreign land, fostering a deeper appreciation for the emotional complexities of studying abroad.