Guowen Lu
I’ve worked on collaborative sustainability and accessibility-focused projects, including redesigning menus to visualize environmental data and make healthier choices easier to understand. My curiosity about human behavior and culture guides my approach to design, and I’m always excited by opportunities to explore how thoughtful design can create meaningful change.
www.instagram.com/luguowen5/
www.behance.net/gallery/225663447/Redesign
Guowen Lu, Guowen Lu, Craft: DIY Handicraft Instagram Project
Craft is a DIY-themed Instagram project that promotes creativity and community through handmade activities. Inspired by personal experience, the account shares content like clay modeling, wool dolls, and phone case crafts.
I designed a playful and consistent visual style using pastel colors, handmade textures, and Chinese typography to reflect cultural elements. The layout includes engaging posts, story highlights, and seasonal promotions to build an inviting, creative space for craft lovers.
Guowen Lu, Bella Lu, Craft: DIY Handicraft Branding Project
Craft is a creative branding project that promotes DIY culture through Instagram and a companion website. The brand offers a fun, inclusive space for people to explore handmade activities like clay modeling, wool dolls, and craft workshops.
I developed a cohesive visual system across social media and the website using soft pastel colors, playful illustrations, and handmade textures. The website reinforces the brand’s message — “Focus on your creative pursuits” — and invites users to join an open, supportive community where they can turn ideas into joyful creations.
Guowen Lu, 3D Animation Concept – Robotic Researcher in a High-Tech Lab
The 3D animation concept revolves around a futuristic, highly efficient robot conducting scientific research in a sleek, high-tech laboratory. The protagonist is a highly intelligent robot responsible for monitoring scientific experiments and recording data.