Lauren Athena Moraleta
My practice is driven by curiosity, empathy, and storytelling, and I’m especially interested in designing interactions that feel intuitive, thoughtful, and emotionally connected across both digital and physical spaces.
la.moraleta@gmail.com
www.linkedin.com/in/laurenathena
www.laurenathena.com
Lauren Athena Moraleta, Kindi
Kindi is a concept mobile app designed to help busy parents find meaningful, screen-free activities for their children. Inspired by my own experiences as a parent, the project explores how AI can reduce decision fatigue by suggesting simple, engaging activities based on a parent's current situation. Through chat or voice interaction, Kindi acts as a playful companion that turns everyday moments into opportunities for learning, creativity, and connection. This project is presented through UX/UI design prototypes, user journeys, and interaction design methods developed throughout the design process.
Lauren Athena Moraleta, Rainbow Spirit Festival
Rainbow Spirit Festival is a rebranding project for a long-running music, arts, and lifestyle festival that celebrates creativity, connection, and self-expression. The project explores how a refreshed visual identity can honour the festival’s 24-year history while appealing to a new generation of attendees. Through branding, typography, colour, and graphic systems, I developed a vibrant and flexible identity inspired by the festival’s inclusive and immersive spirit. The final outcome presents Rainbow Spirit Festival as more than an event—it is a community experience built around creativity, celebration, and human connection.
Lauren Athena Moraleta, A bundle of apps
This project explores how everyday utility apps can become more engaging through the use of motion, colour, and emotion-driven design. Reimagining a weather app and timer, I combined minimalist interfaces with expressive animated gradients to create experiences that feel both functional and atmospheric. The weather app responds visually to real-world conditions, while the timer uses subtle motion to encourage a calmer experience. Through UX/UI design, animation, and interaction design, the project investigates how digital tools can move beyond utility and create stronger emotional connections with users.
Lauren Athena Moraleta, MOHA
MOHA is a museum app concept inspired by the principles of modern and minimalist art. Drawing from the geometric forms of Arturo Luz and influenced by artists such as Carmen Herrera, Sol LeWitt, Hélio Oiticica, and Ellsworth Kelly, the project explores how geometry, balance, and spatial relationships can shape digital experiences. Through a clean visual system, structured layouts, and intuitive interactions, the app aims to make discovering art feel accessible while reflecting the clarity and rhythm found in modern art itself.
Lauren Athena Moraleta, The Digital Playground
The Digital Playground is an animated infographic video that explores online safety for children in an engaging and accessible way. Using playful illustrations, hand-drawn graphics, familiar digital elements, and expressive motion design, the video brings the online world to life while highlighting both its opportunities and risks. Designed for children, parents, and educators, it uses clear storytelling and relatable visuals to encourage safer online habits without relying on fear-based messaging. The project aims to spark awareness, conversation, and shared responsibility in creating a safer digital environment for young people.
View the full video at www.youtube.com/watch?v=C6W4XmZT2cA
Lauren Athena Moraleta, Prospr: AI Gem Companions for Student Engagement
Prospr is a student engagement app that uses AI companions to help students process class material, surface confusion, and turn everyday learning into useful insight. Students choose from four AI Gem siblings: Jade, Saph, Amber, and Ruby. Each Gem has a distinct tone for post-class reflection. These chats become weekly journals, monthly learning recaps, doubts-to-clear lists, and mentor dashboard summaries. Attendance and streak data add context to the reflection pattern, so staff can notice changes sooner.