Jiayu Zeng
My practice spans brand identity design, motion graphics, visual communication, and digital media, with a focus on transforming ideas into clear, engaging, and meaningful visual narratives. I enjoy exploring how design can communicate complex concepts, evoke emotions, and build strong connections between brands and audiences.
As a designer, I aim to create thoughtful, effective, and visually distinctive work that not only captures attention but also communicates with clarity and purpose.
jiayu010821@gmail.com
www.linkedin.com/in/jiayu-zeng-1490bb354
Jiayu Zeng, Showreel
This showreel showcases selected works across branding, graphic design, motion graphics, and 3D design. Through a combination of visual storytelling, strategic thinking, and creative exploration, I create engaging experiences that communicate ideas with clarity, emotion, and purpose.
View the full video at www.youtube.com/watch?v=HIBdtY1Xjoc
Jiayu Zeng, Silent Rot
Silent Rot is a poetic exploration of Alzheimer’s disease, using the gradual decay of an apple as a metaphor for memory loss. Through symbolic imagery and atmospheric storytelling, the film reflects on the fragile nature of memory and the quiet process of forgetting.
View the full video at www.youtube.com/watch?v=1gXTKe7O1YY
Jiayu Zeng, Endangered Species
Set in 2045, this short film imagines a future society facing an extremely low birth rate. Through public campaigns, hospitals, empty cribs, playgrounds, and greenhouse-like spaces, it explores how society responds to the loss of new life, reflecting both anxiety and hope for human wellbeing.
View the full video at www.youtube.com/watch?v=8tNPhZmV8_k
Jiayu Zeng, “CrunchWorks” Brand Motion Graphic
Crunch Works is a comic-style motion graphics animation for a snack brand. It uses bold colors, thick outlines, speed lines, flying chips, and playful sound words to create a fun and energetic mood. The animation highlights the brand’s young, bold, and lively personality: every crunch feels like a comic moment.
View the full video at www.youtube.com/watch?v=_QYnjmqh4t0
Jiayu Zeng, “Beneath the Red River” Opening Title Sequence
This title sequence was created for a TV series set during the Victorian Gold Rush in Australia. Combining historical visual references, gold rush imagery, and motion design, the sequence introduces the themes of opportunity, ambition, and social change while establishing the atmosphere of the era and setting the stage for the story.
View the full video at www.youtube.com/watch?v=qKWk44KNMUc
Jiayu Zeng, 3D Modelling
This project is a personal 3D modeling study focused on exploring form creation, material development, and visual detailing in a three-dimensional environment. Through refining model structure, proportions, and lighting, I strengthened my understanding of the 3D design workflow and developed skills in transforming concepts into finished digital assets.
View the full video at www.youtube.com/watch?v=QRyDrIhAMEs