Kaiwen Cao
Drawing from experience in packaging design, digital media, and content creation, I explore how design can communicate complex information in engaging and accessible ways. My work combines strategic thinking with creative storytelling, aiming to create designs that are both visually compelling and purposeful.
caokaiwen0107@163.com
Kaiwen Cao, Rhythm on the Board
A surreal 3D animation featuring a drum kit positioned on a monumental chessboard. By combining familiar musical instruments with an exaggerated and dreamlike environment, the work explores the relationship between rhythm, space, and perception. The oversized scale transforms an ordinary performance setting into an abstract visual landscape, inviting viewers to experience sound and movement through a new spatial perspective.
View the full video at www.youtube.com/watch?v=Ys2BCoUgZ-w
Kaiwen Cao, Where Seeds Land
This animated project tells the story of a dandelion seed as it takes root, flourishes, and ultimately drifts away with the wind. Blending organic motion, immersive environmental sounds, and contrasting musical moods, the work captures the beauty and fragility of life's continuous cycle.
The dandelion serves as a metaphor for resilience, transformation, and the passage of time, encouraging reflection on the connections between growth, loss, and renewal.
View the full video at www.youtube.com/watch?v=3hQpyg5SqXI
Kaiwen Cao, Empire of Ash & Ink
Empire of Ash and Ink is a motion graphics title sequence that reimagines Ancient Egypt through a contemporary cinematic lens. The project blends animated typography, symbolic visuals, and atmospheric transitions to create a compelling opening narrative. Inspired by the rise and decline of powerful civilizations, the sequence explores themes of authority, destiny, and remembrance, using visual storytelling to immerse audiences in a dramatic historical world.
View the full video at www.youtube.com/watch?v=_u9TtU-FueE
Kaiwen Cao, Wink Wink Lipstick Advertising
WinkWink Lip Collection is a vibrant product animation created for a youth-focused cosmetics brand. Designed to capture the playful and energetic spirit of the brand, the animation combines bold colors, dynamic motion, and engaging visual transitions to showcase the lipstick and lip balm product range.
Through expressive movement and contemporary motion design techniques, the project highlights the products’ youthful appeal while creating an immersive and memorable brand experience. The animation aims to communicate confidence, creativity, and self-expression, reflecting the values of a new generation of beauty consumers.
View the full video at www.youtube.com/watch?v=yY8gzrflOTI