Xu Yafei
Welcome to a selection of projects I completed during my Master of Design studies.
yafeixu344@gmail.com
Xu Yafei, Snack Snap! – Motion Graphic Advertisement
Snack Snap! is a short motion graphics advertisement created to promote a snack brand through vibrant visuals and energetic animation. The project uses bold colours, dynamic transitions, and playful motion to showcase different chip flavours while maintaining a consistent brand identity. By combining packaging design, animated ingredients, and rhythmic movement, the advertisement creates an engaging and memorable viewing experience. This project demonstrates my skills in motion design, visual storytelling, and brand communication, while exploring how animation can effectively capture attention and enhance product appeal.
View the full video at www.youtube.com/watch?v=-ec-83iNcQ8
Xu Yafei, The Future of Meat
Future Meat 2045 is a speculative animation exploring the future of meat production through sustainable technologies. Using AI-generated visuals and motion graphics, the project imagines how innovation may reshape food systems, encouraging reflection on the relationship between consumption, technology, and environmental responsibility.
View the full video at www.youtube.com/watch?v=tyF5iv4I6x4
Xu Yafei, Beneath the red river
Title Sequence is a cinematic opening animation that establishes atmosphere and visual identity through typography, motion, and layered imagery. Inspired by historical archives and textured visuals, the sequence introduces the tone of the narrative while creating a compelling and immersive viewing experience.
View the full video at www.youtube.com/watch?v=ZJR5j1MU1p0