Yixiao(David) Li
Yixiao(David) Li, Whispers of the Floating World
A cinematic opening title sequence inspired by 1780 Edo-period Japan, ukiyo-e aesthetics, shoji screens, lantern light, and the atmosphere of Yoshiwara. The work explores the tension between artistic creation and political censorship during the Kansei Reforms, using symbolic imagery such as shadows, shoji, and fragmented printed works. Through AI-assisted visual development, storyboard planning, and motion prompt design, the sequence creates a mysterious world where beauty, literature, surveillance, and danger coexist.
Yixiao(David) Li, VR odyssey - gateway to anywhere
A 45-second AI-assisted VR travel animation set in the year 2045. The work follows a character using a futuristic VR headset to instantly travel between virtual destinations. Through rapid scene changes, POV shifts, and a contrast between the bedroom and vast virtual worlds, the animation explores the fantasy of travelling anywhere, anytime through immersive technology.
Yixiao(David) Li, CRUNCHWORKS Snack Brand Identity and Packaging Designcrunch
A playful snack brand identity and packaging design project for CRUNCHWORKS. The work includes a static and animated logo, three flavour-based chip bag designs, a 9-pack multipack boxand a motion graphic promotional sequence. Using bold red, white, and black brand colours with yellow, red, and blue flavour accents, the project explores energetic visual storytelling, packaging design, character branding, and animated product promotion for a youthful snack audience.
Yixiao(David) Li, where memory blooms
A poetic animation exploring memory, grief, love, and healing after loss. The story follows a man who becomes trapped between past and present after losing his wife, as their memories return through painting, projected home-video imagery, dreamlike landscapes, and glowing butterflies. Using AI-assisted visual development, motion design, compositing, sound design, and video editing, the work contrasts warm nostalgic memories with a cold blue reality, showing how love can continue through memory, art, and emotional presence.
Yixiao(David) Li, Personal Showreel
A 60 second self-promotional motion design showreel presenting a curated selection of my multimedia and industrial design works. The video brings together title sequences, AI-assisted animation, brand identity, packaging motion, digital illustration, and experimental motion graphics. Designed as a fast-paced portfolio piece, the showreel uses rhythmic editing, animated typography, transitions, and sound to showcase my visual style, technical skills, and creative direction across motion design and multimedia practice.