Mr Selim Ahmed

Mr Selim Ahmed was the Founder and Managing Director of Bourne Digital, a Melbourne-based digital agency specialising in SAP user experience and cloud solutions. With a career spanning over three decades, he has established himself as a leader in bridging the gap between complex enterprise technology and human centred design.

After graduating from Monash University with a Bachelor of Engineering (Honours) in Electrical and Computer Systems Engineering in 1995, Mr Ahmed started his professional journey developing mobile applications for Telstra. He went on to become a trusted advisor on enterprise technology working for global organisations including PwC and SAP.

Driven by a desire to meet a need in the market, and leveraging his extensive experience in mobile and digital solutions for the enterprise, Mr Ahmed founded Bourne Digital in 2016. Under his leadership, the company grew into a trusted, award-winning SAP partner, focusing on creating intuitive, user-friendly digital solutions for employee productivity and customer engagement.

Bourne Digital acquired a number of iconic Australian customers including Sunrice, Suntory, 7-Eleven and Glencore Australia.

Bourne Digital received numerous industry awards for high quality applications for these Australian organisations, including a global innovation award for an aged care digital portal for Homemade aged care and a mobile application for AGL.

As the Managing Director and Director of Digital Strategy, Mr Ahmed played a pivotal role in shaping the vision of Bourne Digital and guiding the team in delivering high-quality SAP mobile and web applications. He is known for his passion for technology, particularly in user experience (UX) and digital transformation, and he regularly shares insights on business and technology trends. Mr Ahmed is active in the tech community, sharing the "Bourne start-up journey" and SAP expertise with aspiring entrepreneurs and developers.

Mr Ahmed grew Bourne Digital to a 66 person organisation, when it was acquired by Accenture in 2023. Since then, Mr Ahmed has led the successful integration of Bourne Digital into the Accenture business, and remains at Accenture as a Managing Director.

With a focus on innovation, quality, and human-centered design, Mr Ahmed fostered a culture at Bourne Digital that emphasised bringing consumer-grade app experiences to the corporate world. His journey reflects a commitment to empowering businesses through intuitive technology, cementing his reputation as an influential figure in the Australian digital solutions landscape.