Ms Joanne Woo

Ms Joanne Woo is an award-winning marketing leader, strategist, and thought leader with a career spanning over 20 years across global corporations, high-growth startups, and transformative industries. A proud alumna of Monash University, Ms Woo graduated with a Bachelor of Commerce (Marketing/Management) in 2003, receiving the top graduating student award - a recognition that set the foundation for an ambitious and impactful career.

Since then, Ms Woo has held leadership roles at some of the world’s most influential companies, including OneSteel (formerly BHP), Siemens, GE, and Deliveroo, before taking on her current role as Global Vice President and Division Head of Marketing & Communications at ABB. At ABB - a global technology leader and one of the world’s largest and longest-standing engineering companies with over 105,000 employees - she leads the marketing and communications strategy for a multi-billion-dollar division operating in more than 40 countries. She plays a key role in driving ABB’s brand leadership in industries such as as mining, metals, pulp & paper, energy and manufacturing. She is the first Australian to sit on the division’s global leadership team, shaping ABB’s market position in some of the world’s most critical industries.

Beyond her corporate career, Ms Woo is deeply committed to advancing diversity, inclusion, and leadership. She co-established the Superstars of STEM program to elevate women in science, technology, engineering, and maths; and has mentored emerging leaders for over a decade. As a respected speaker and advocate, she actively challenges industry norms to create more equitable workplaces.

Her leadership extends to advisory and governance roles, having served on the boards of ABB Australia, Think Talent, and TEDxMelbourne. She is also a founding member of the Australia AI Pioneers Council for CMOs, contributing to the responsible adoption of artificial intelligence in marketing and business. Passionate about thought leadership, Ms Woo serves as Curator and Speaker Coach for TEDxMelbourne, where she helps shape and amplify ideas that inspire change.

From navigating the corporate world to driving global transformation, Ms Woo’s journey reflects the power of bold thinking, resilience, and the impact of continuous learning - values she first cultivated at Monash University.