Mr Andrew Baxter

Mr Andrew Baxter is one of Australia’s most trusted business advisors and marketing thought leaders. Mr Baxter had a celebrated executive career, where he successfully led two of Australia’s three largest communications agency groups, Ogilvy and then Publicis, which were responsible for famous campaigns such as Coca-Cola’s “Share a Coke” and AAMI’s “Rhonda and Ketut”.

Since transitioning to a portfolio career in 2018, Mr Baxter has taken on a number of advisory roles, including as Senior Advisor at BGH Capital, Australia’s largest Private Equity firm and at KPMG's fast-growing Customer, Brand and Marketing consulting arm.

Mr Baxter has also had an extensive board career, including as the Chair of Australian Pork, a A$7b industry, Deputy Chair of Sydney Symphony Orchestra, Foresters Financial and Agricultural Innovation Australia. Mr Baxter has also shared his expertise as an Adjunct Professor of Marketing at the University of Sydney.

In 2021, Mr Baxter founded the 24HR Business Plan, a management consulting firm delivering succinct, practical and actionable plans for growth. The 24HR Business Plan has served prominent international and domestic clientele across the retail, non-profit, healthcare, sport and insurance industries, among others.

Mr Baxter has been named as one of LinkedIn's Top 40 Australian influencers, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.

Mr Baxter is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University.