Lauren Haberfield

Lauren Haberfield Art Director (Advertising), McCann, Paris
Bachelor of Visual Communication 2011

I like that I spend my days finding creative ways to solve problems. My job is creative and fun and pushes me to constantly look at the world in different ways. The variety means it’s impossible to get bored. I work on fully-integrated campaigns – everything from webfilms, to stunts, to print, to social media movements. I’m driven by the simple combination of good ideas executed with real craft.

My Monash degree taught me how important the craft and design of any project is. It not only provided me the design understanding and technical skills needed, it encouraged me to experiment with many different mediums. It placed an important emphasis on craft and ideation away from the computer, which has been invaluable in an industry that has been so heavily digitalised.