Lucy didn’t arrive at the Bachelor of Communication Design in a straight line. After starting degrees in Arts and then Science, she realised she was craving something more creative, but still grounded in real-world impact. The breadth of design electives offered in the Bachelor of Design at Monash offered that sweet spot. Beginning in Industrial Design, Lucy soon found herself drawn to the more visual, narrative-driven world of Communication Design, where ideas, systems and people intersect.

That blend of creativity and structure has become a defining feature of Lucy’s practice. Influenced strongly by Monash’s emphasis on co-design and socially engaged design, she began, from second year onwards, to actively question who design is for and how it can make a measurable difference.

Lucy says “I like tangible outcomes. Probably because of my science background, I want to see impact, not just intention.”

Being at Monash, Art, Design and Architecture (MADA) encouraged her to slow down, consult widely, and test ideas with tutors and peers, shaping a process rooted in curiosity, collaboration and clarity.

Lucy’s creative process often begins with what doesn’t exist yet, or what she wishes she had. From bold, rapid brainstorming, she moves into a highly structured workflow, setting clear weekly goals and deliverables. That balance between expansive thinking and practical organisation has underpinned some of her most celebrated projects, including FLOJO, a menstruation education board game for children aged 8–12.

Developed during a standout semester at Monash, FLOJO reimagines the menstrual cycle as an engaging journey, using storytelling and playful mechanics to make complex concepts accessible. Inspired by how easily childhood lessons like the water cycle are remembered, Lucy wanted terminology such as “luteal” to feel just as familiar and fun. Consulting closely with sexual health educator Vanessa Hamilton, she focused on inclusive language, empathy-building, and age-appropriate content. Period cramps became forest monsters, mood swings turned into storms, and learning unfolded through play. The result was a portable, transportable educational tool designed for classrooms and homes alike, complete with guides for teachers and carers.

Images: FLOJO by Lucy Corcoran

The project’s impact extended well beyond the studio. FLOJO was shortlisted for the Victorian Premier’s Design Awards, an achievement Lucy describes as deeply affirming. Recognised just before graduating, the acknowledgement reinforced that her passion-led projects could resonate far beyond university. “When you care deeply about something, it becomes more than just an assignment,” she says.

Lucy’s commitment to social impact is also evident in projects like Organ Donation Day, created for the MADA Now graduate exhibition. Framing organ donation through a playful, imaginative national day, she sought to amplify vital healthcare messages in ways that feel human and accessible, an approach informed by her ongoing interest in science and medicine.

Image: Lucy at Blackmagic

Alongside her studies, Lucy completed a WIL (Work Integrated Learning) placement at Blackmagic Design, a 2025 Victorian Premier’s Design Award winner and one of the world's leading innovators and manufacturers of creative video technology. What began as one day a week has now evolved into a three-day freelance role within their large marketing design team. There, she gained firsthand experience working across departments, managing complex workflows, and designing everything from exhibition merchandise to large-scale banners. The placement sharpened her understanding of industry processes while giving her space to explore creatively. Jason Doherty, Lead Graphic Designer in Marketing at Blackmagic says;

"Lucy's got real passion for what she does and it shows. She worked incredibly well with the team and came with a “let's do this" energy that made working with her easy. We all loved having her around for her internship so much that we ended up offering her freelance work!"

Looking ahead, Lucy is comfortable not being boxed into a single niche. She enjoys writing and photographing her work as much as designing it, and sees herself as an all-rounder, open, curious, and always learning. Her advice to fellow students is to try everything, ask questions, and be bold. “Being at Monash lends itself to trying a huge amount of subjects. You’ll never have as much time and freedom to explore your design practice as you do as a student.”