An Australian bachelor degree (or equivalent) with a major in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).
An Australian bachelor degree (or equivalent) with a major in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA) and an Australian graduate certificate / honours degree (or equivalent) in marketing
OR
An Australian bachelor degree (or equivalent) with a major in marketing and two years relevant professional experience*.
*Applicants applying on the basis of work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.
The course comprises 72 credit points structured into two parts: Part A. Mastery knowledge (48 credit points) and Part B. Electives (24 credit points). If you are admitted at entry level 1 you complete Part A and Part B. If you are admitted at entry level 2 you complete Part A only.
Units are 6 credit points unless otherwise stated.
a. You must complete the following four units (30 credit points):
b. You must complete three units (18 credit points) from the following:
You must complete 24 credit points of electives at either level 4 or 5 from the Faculty of Business and Economics, which could include study tours, consulting projects or industry placements. In addition you may choose units that were not completed in Part A, or from across the University as long as you have met the prerequisites and there are no restrictions on enrolling in the units.