Methods innovation

Lab members are well known internationally as pioneers in methodological innovation, making the Lab at the forefront of the development and tailoring of new research methodologies.

Come and join us in developing new ways to address difficult problems.

We develop and design the most appropriate methods for each new project, and are experts across the following areas:

  • Interdisciplinary methodologies: We have extensive experience of working with interdisciplinary teams internationally to create the new interdisciplinary methodologies required to address today’s challenges
  • Design Ethnography: We have pioneered design ethnography by bringing together social scientific and design theory and techniques to create an ethical and responsible approach to developing design through ethnographic and workshop based methods.
  • Futures methodologies: through our work with the Futures Anthropology Network and our projects we have developed new methods for researching futures qualitatively and non-predictively.
  • Digital Ethnography: Lab members have been deeply involved in the development of Digital Ethnography, and are experts in undertaking ethnographic research that attends to, explores and learns about digital technologies in everyday life.
  • Visual Ethnography: Visual Ethnography methods are at the core of many of our projects, using video and photography to produce new ways of knowing, understanding and sharing our research. Sarah Pink the Lab’s Director is now writing the 4th edition of her pioneering book Doing Visual Ethnography
  • Sensory Ethnography: While we do not put sensory experience at the core of all of our projects, acknowledging that the senses are at the centre of how we live and experience in the world is fundamental to much of our work. We develop, design and use sensory ethnography methods in our focus on human experience.

With the People programme of the ADM+S Centre we explore innovative methods for researching automation in everyday life in the present and future, as well as methods for engagement, particularly through ethnographic documentary and creative workshops.

Our most recent methodological projects include our collectively authored book Design Ethnography (Sarah Pink, Vaike Fors, Debora Lanzeni, Melisa Duque, Shanti Sumartojo & Yolande Strengers, 2022). Existing recent methodological publications by ETLab members include

Pink, S., V. Fors, S. Sumartojo, M. Duque, D. Lanzeni & Y. Strengers (2022) Design Ethnography: research, responsibility and futures. Oxford: Routledge.

Pink, S. (2021) Doing Visual Ethnography. 4th Edition. London: Sage. Translated into Polish with Spanish and Chinese editions in press.

Akama, Y., S. Pink and S. Sumartojo (2018) Uncertainty and Possibility: new approaches to future making. London: Bloomsbury.

Sumartojo, S. and S. Pink (2018) Atmospheres and the Experiential World. Oxford: Routledge.

Pink, S., V. Fors and T. O’Dell (eds) (2017) Theoretical Scholarship and Applied Practice, Oxford: Berghahn

Gomez Cruz, E., S. Pink and S. Sumartojo (eds) (2017) Refiguring Techniques in Digital Visual Research. Palgrave

Pink, S. (2015) Doing Sensory Ethnography, second edition, London Sage.

Pink, S. H. Horst, J. Postill, L. Hjorth, T. Lewis and J. Tacchi (2016) Digital Ethnography: principles and practice, London: Sage. Spanish and Chinese translations in press.

View our research projects