Economic Behaviour, Incentives and Preferences in Health
Overview
Individuals (and other economic actors) often make choices that are not in their best interests or that impose costs on the broader community.
Such choices range from underinvestment in education and over-prescribing low value care, to adoption of risky behaviours and commercial decisions that influence population health.
Choosing to engage in risky or otherwise harmful behaviours is influenced by individual preferences and features of the choice architecture, including financial incentives.
Our researchers use stated-preference data and econometric techniques to describe how people think about their health and how they value quality, convenience and other aspects of healthcare.
They also conduct lab and field experiments to understand how choice architecture influences health behaviours, and use advanced econometric techniques and simulation models to evaluate policy measures that might prevent or reduce risky behaviours.
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