Media, Communications and Human Behavior (for public transport)

IRT ‘s broader capabilities include an understanding of the interface between psychology, human behaviour and the transport system. This field of research examines the social and psychological impact of the transport system on individuals and society.

It also recognises that human behaviour, preferences and attitudes can have a critical impact on the use of our transport system.

Areas include:

  • Media Communications and Human Behaviour (relevant to public transport);
  • Mobile media and communications; and
  • Online and digital media.